Most businesses, especially the smaller ones, don’t have an unlimited marketing budget. This is precisely the reason why they have to be selective and strategic in choosing the platform or medium they’ll use to market their products or services.
There are some things all good eCommerce stores have in common, parts without which they would undoubtedly fail. And if you’re serious about making a profit and being successful, you should apply the same strategies.
There are millions of businesses using Instagram as a primary marketing channel, some of these businesses are in your industry so you'll discover marketing is competitive if you're already using Instagram.