What is it about social media that makes it so highly appreciated as a marketing tool? Well, for starters, there are more than 3 billion active users worldwide. Next, it allows you to reach your target audience directly, engage with them, and give them all the reason they need to love your brand. You can showcase your products, skills, team members, and even the story behind your brand. Of course, you’ll need to know how to write a social media copy that converts.
If you understand the power of social media is immense but aren’t quite sure what it takes to nail it, we’ve got you covered. Below, you’ll find the ultimate guide for writing social media copies that convert.
Let’s dig deeper.
Your competition is strong, so you need to step it up and make sure each post counts.
The essential step you’ll need to make is to set up a clear goal for each copy. That means deciding:
There can be so many goals for a social media copy, from providing simple entertainment to having more people buy your latest product.
Whatever your goal is, make sure you clearly define it for each social media copy that you make.
But, you’ll need to dig deeper than this and segment them based on the social media platforms you use.
Here’s what that means:
So, a person following you on Facebook will be more interested in a long-form social media post than a person on Twitter.
Segment your audience and make sure they get exactly what they want across all your platforms.
Therefore, stay true to your brand personality. Make sure to showcase it in terms of:
Your followers need to recognize it’s you based on a single line of text they see in their news feed. Stay true to your unique style and personality to make sure people think of you as a genuine brand.
If you don’t make your headlines attention-grabbing, you won’t be able to get them to stop scrolling and read your copy.
Headlines can make you or break you, so make sure to follow these simple rules:
A weak headline such as “Books For You” will get you nowhere. But, a strong one such as “Top 10 Books You’ll Love Reading This Christmas” is a whole other story.
This will make them feel like you’re talking directly to them, and they’ll be more willing to check out what you have to say.
Here’s what we have in mind:
They need to see you know exactly what they need, and you’ve got what it takes to make them overcome an issue, solve a problem, or start feeling better.
Therefore, include a short but clear CTA into each social media copy, and invite your followers to take action.
Here’s a couple of examples:
Include links they can click and follow to the right landing pages and help them engage with you the right way.
Make sure to:
Let’s say you’re writing a social media post about autumn rubber boots for rain. Compare the two examples:
The second example is much more specific and directed specifically to a target group of people who have a very specific need or problem. And that’s what will make your copy convert!
If you start complicating things and make it hard for people to get your message, you’ll lose a significant number of people.
So, make sure that you:
Make sure you use simple sentence structure and make your social media copy instantly understandable. Don’t force your followers to use any effort to get your message or understand what you wanted to say.
Good visuals make the post look nice and entertaining. Powerful visuals make the most more relevant, relatable, and understandable.
Make sure that you include visuals that:
Visuals such as images, infographics, GIFs, or memes will grab their attention and ensure they continue reading to see what else is there to learn or understand.
However, make sure you do it properly to contain your credibility and brand personality.
Here’s what you need to know about emoji:
Hashtags are great for:
Make sure to use as many as 4-5 hashtags and emoji per post to make the post more fun, entertaining, attention-grabbing, or informative.
Editing and proofreading are extremely important in the process of making a social media copy that converts. Make sure that you:
In case you need help with any of this, check out this paper writing website that can assist with all the stages of creating a social media copy that converts.
Final Thoughts
Writing quality social media copies is a challenging task that requires some serious planning and strategizing. Still, with the right guidance and determination, you can create a killer social media writing strategy that will make each of your copies convert.
Use the tips we’ve shared above and apply them to your social media writing strategy. Turn it around by using these writing secrets, and you’ll see an improvement in your results sooner than you expect.
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.