When it comes to online marketing, social media platforms have become some of the best spots for attracting an audience, getting your marketing message out there, generating leads, and of course, making sales.
After all, this is where the majority of your audience is going to hang out at the end of the day, or even for the duration of the day. You have Facebook where everyone loves to congregate and talk about the latest news that’s happening. If that’s not enough, you also have Facebook pages as well as Facebook groups which have been significantly increasing over the years.
Don’t forget about YouTube, where most of the world goes to watch videos about their favorite topics, get the helpful information that they need, as well as watch reviews before buying specific products.
There’s also Instagram, the social media platform that utilizes mobile phones, pictures, videos, and hashtags to create an irresistible flow of content that keeps their visitors glued to their phones.
With so much attention being placed on these social media platforms, it’s imperative that you take advantage of the traffic that comes along with these platforms. One of the best ways to do this is going to be through the use of a sales funnel.
It’s not often that you meet someone right away and then make a sale, and the same is true when it comes to any of the social media platforms that are currently popular.
Let’s take Instagram for example. Many marketers who want to make sales from that social media platform constantly rely on sending direct messages to others who might be interested in what they have to offer. While this can certainly work, the conversions are going to be much lower, and even worse, that could be a process that takes all day long.
The same goes for other social media platforms like Facebook, Twitter, and LinkedIn. While cold outreach is still certainly alive and doing well, you can save a ton of time, effort, and money by funneling prospects into a well-built sales funnel.
Depending on the social media platform that you’ll be hosting your sales funnel, your main goal is going to be to direct your attention to where your sales funnel is located. In other words, after you choose your sales funnel software and create your marketing pipeline, you send traffic to the landing page at the top of your sales funnel. This is usually a lead generation page.
This process works perfectly on social media for a few key reasons. First, not all social media platforms are very friendly when it comes to dropping links, and Instagram is the perfect example of this. Aside from sending a direct message, your bio and your stories are the two best spots for your sales funnel link.
By keeping a link to your sales funnel in your Instagram bio, it allows you to capture the attention of everyone who originally checks out your profile, what your page is all about, and of course, has the option to follow you. To draw more attention to your link, you can always add a section in your posts that says “Check out the link in my bio” or anything related.
Sales funnels are even more beneficial when it comes to YouTube. Given the fact that viewers are constantly bombarded and interrupted with thousands of videos, it’s important that you generate leads so that you can follow-up with them when they aren’t currently on the platform.
Once again, you can do this by providing a link in the description of your YouTube video. When you’re almost finished with your video, simply give a call to action to click the link that’s located in the description down below. This can be stated at the beginning or the end of your video, that part is going to be completely up to you.
One more example is going to be with Facebook. Facebooks offers a section where you can tell a little bit about yourself as well as including a link to where your visitors can learn more about you, sign up for your newsletter, and of course, enter the top of your sales funnel. This is the perfect spot for your sales funnel link.
In fact, people make a living by simply having a link in this section while providing value in various related Facebook groups. By demonstrating their expertise, people will eventually reach out and click on the link that’s located in their profile. It’s a simple process, but like anything else, it takes consistency and effort over time.
At the end of the day, attaching your sales funnel to your social media platforms will save you more time than you could ever imagine. In fact, having a sales funnel is like hiring your very own marketers that speak to your prospects, turn them into leads, and then persuade them to make the purchase that they’re looking for.
Once you start to realize that, then picking up sales funnel software and creating your first sales funnel becomes a much easier decision. So regardless of which social media platform that you like spending your time on, make sure that you combine it with the power of a high converting sales funnel. It will be one of the best marketing decisions that you’ll ever made.
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