7 Social Media Video Types That Work for Any Business

7 Social Media Video Types That Work for Any Business

Design your social media strategy the right way with these great video ideas that work for every business. Read on to figure out which one suits your business best.

Let’s discuss the different videos to use on social media to boost your business’s visibility. Let’s explain these helpful ways you can boost marketing strategies on social media channels and see a major ROI improvement.

  1. Explainer Videos —————-

Videos that explain complex and difficult-to-use products or complex services in a simple way. If you have a sophisticated product you’d like to showcase, this video type could help to explain what the product does, how it works, and its benefits:

  • Keep it short and simple: The attention span of an average person is limited, so keep it short, typically between 30 seconds and 2 minutes. Focus on one main message and ensure it is delivered clearly and concisely.
  • Boost visual use: These are visual in nature, so use visuals to help describe what the service or the product is. Try to use animations, illustrations, or screenshots.
  • Add a human touch: Make sure that you provide the touch that all your customers need. Don’t make the video robotic and don’t record it by just reading the description aloud.
  • Include a CTA: Always invite people to react, to act in your videos. Make sure to prompt them to do something beneficial for your business, like buy that product.
  • Make it for the platform: Instagram and Twitter are going to have different types of videos. Use a free movie converter for Mac to adjust the bit rate, frame size, and other details for quality that caters to specific social media platforms and a macOS.

Although, if you’re more accustomed to the Windows OS, you could use a Windows Video Converter instead. Just make it a key point to adjust the quality according to the social media you’re posting to.

  1. Customer Testimonial Videos

We can call them social proof, demonstrating that real people have tried the product or service and found it to be worthwhile. They can help build trust and credibility for a brand, and can also provide a personal touch that can help potential customers feel more connected to the company.

Whether used to highlight a product’s features, show how it has impacted customers’ lives, or simply provide a glimpse into the customer experience, these types of videos can be a powerful marketing tool. They can boost customer loyalty.

  1. Behind-the-Scenes Videos

They provide the viewers with a look into the inner workings of a particular process or event. They provide a behind-the-stage look at what goes into creating something, whether it’s a movie, a product, or a service.

Usually, we all just publish the result of our hard work, but we don’t publish the steps it took to get there. It’s also more work for us, but it yields better results.

  1. How-to Videos

How-to videos can be thought of as visual recipe books for tasks and projects. They provide step-by-step instructions for completing a specific task, making it easy for people to learn and follow along.  You can try to incorporate user-generated content, but it’s best to leave that for other types of videos.

Rather than simply reading instructions or trying to figure things out on their own, how-to videos allow people to actually see the process in action. Imagine you’re baking a cake.

A traditional recipe book would give you a list of ingredients and written instructions on how to mix, bake, and decorate the cake. But a how-to video takes this a step further by showing you each step in real-time.

You can see the ingredients being measured, mixed, and poured into the pan. You can watch as the cake is baked and see how the decorating process unfolds. This makes it easier for you to understand and follow the instructions, resulting in a successful finished product.

How-to videos are a helpful and engaging way for people to learn new skills and complete tasks. By watching a how-to video, people can learn at their own pace, pause and rewind if they need to, and even try the task themselves as they watch.

Whether it’s learning how to fix a leaky faucet, how to create a budget, or how to make a new recipe, how-to videos are a valuable resource for people looking to improve their skills and knowledge.

  1. Product Demonstration Videos

There are tons of tutorial video examples out there, but there’s only one good recipe for a good tutorial video. Here’s how you do it:

  • Define your target audience: Before you start making your video, it’s important to know who your target audience is and what they are looking for in a product. This will help you tailor your video to their needs and interests.
  • Plan your content: Decide what you want to show and demonstrate in your video. This could include the key features of your product, how it solves specific problems, and why it’s different from other products on the market.
  • Choose your tone and style: Consider the tone and style you want to convey in your video. For example, opt for a more serious and informative approach or a fun and lighthearted tone.
  • Prepare a script: Write a script that clearly and concisely outlines the key points you want to make in your video. This will help you stay on track and ensure that your message is consistent and easy to follow.
  • Record your video: Use high-quality equipment to record your video, paying attention to lighting, sound, and camera angles. Consider using a tripod or stabilizer to ensure a steady shot.
  • Edit your video: Edit your video to remove any mistakes or distractions. This is also a good opportunity to add music, graphics, or other elements that can enhance the viewing experience.
  • Add a call-to-action: End your video with a clear call-to-action, encouraging viewers to take a specific action, such as visiting your website, downloading your app, or making a purchase. It’s a great way to market your business.
  1. Animated Videos

What makes animated videos unique is that they have the power to turn complex or abstract concepts into simple, visual stories that people can easily understand and remember. They can break down complicated information into bite-sized pieces and present it in a way that’s fun, memorable, and easy to follow.

Camera in studio

Think of animated videos like a magic show. Just as a magician uses illusions and sleight of hand to captivate an audience, animated videos use movement and color to bring ideas to life and keep viewers engaged.

Whether you’re watching a story about a superhero saving the day, a scientist discovering a new planet, or a business showcasing its new product, animated videos have the power to entertain and educate in a way that’s both unique and effective. You can use them to promote your YouTube channel.

  1. Live Videos ———– Video livestreaming works for some reason. It might be because people get a chance to ask you about the product. Or it might be because they get to see your services and learn something new about them.


There you have it, the videos that help you in the business. Bear in mind that if you’re a service business, you can make service demonstration videos. Hopefully, you’ll see a rise in profit and your customer base after using this strategy.

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