Optimising Your Social Media Visuals in 2025

Visual content remains an essential asset for brands using any social media platform. Whether it comes in the form of brand updates, promotional content, product reels, service explainers, or simply engaging with their audience, their chosen images are often the first thing that catches their audience’s eye.

Furthermore, they could invariably be the only thing they remember once they have stopped interacting with a post or update.

With a wealth of social media channels to choose from, image sizing remains vital. Creating correctly sized images for each channel can be difficult, especially with platforms regularly updating their specifications. What’s more, choosing images that can be digested through both mobile and desktop devices can make the obstacle even more difficult, not to mention selecting the right image file format.

Somiibo’s social media automation platform is designed to help businesses grow their organic presence and earn them more followers. However, it helps to understand the most up-to-date image size specifications for each social platform in 2025, so that business users can ensure they are uploading the best possible images for each post, collectively improving their chances of securing engagement, reactions, and leads.

Facebook Image Sizes

As the world’s largest social network with over 3 billion monthly active users, Facebook requires particular attention to image optimization.

Profile Pictures

• Recommended size: 320x320 pixels
• Display size: 170x170 pixels (desktop), 128x128 pixels (mobile)
• Format: JPG or PNG (squares are cropped to circles in display)

Cover Photos

• Recommended size: 851x315 pixels
• Minimum size: 400x150 pixels
• Mobile display: 640x360 pixels
• Note: Remember that your profile picture will overlay the lower left portion of your cover photo

Shared Images

• Optimal size: 1080x1080 pixels (square) or 1080x1350 pixels (portrait)
• Maximum file size: 8MB
• Feed display: Maximum width of 470 pixels

Shared Links

• Recommended size: 1200x630 pixels
• Display size: 500x261 pixels

Twitter/X Image Sizes

Twitter, now known as X, continues to be a critical platform for brand visibility and customer engagement.

Profile Photo

• Recommended size: 400x400 pixels
• Maximum file size: 5MB
• Format: JPG, PNG, or GIF (non-animated)
• Display: Shows as a circle on your profile

Header Photo

• Recommended size: 1500x500 pixels
• Maximum file size: 5MB

In-Stream Images

• Recommended size: 1600x900 pixels (16:9 ratio)
• Minimum size: 600x335 pixels
• Alternative formats:
  • Square: 1080x1080 pixels
  • Portrait: 1080x1350 pixels
  • Maximum file size: 5MB

Instagram Image Sizes

Instagram’s visual-first approach makes proper image sizing particularly crucial, whatever your social media campaign end goal.

Profile Picture

• Recommended size: 110x110 pixels
• Format: JPG or PNG

Feed Posts

• Recommended size: 1080x1080 pixels (square) or 1080x1350 pixels (portrait)
• Aspect ratios: Between 1.91:1 and 4:5
• Maximum file size: 8MB

Instagram Stories

• Recommended size: 1080x1920 pixels
• Aspect ratio: 9:16
• Note: Text and important elements should be kept away from the edges

LinkedIn Image Sizes

LinkedIn requires a more polished visual approach for businesses trying to market their products or services through this channel.

Personal Profile Picture

• Recommended size: 400x400 pixels
• Minimum size: 200x200 pixels
• Format: JPG or PNG

Personal Background Image

• Recommended size: 1584x396 pixels
• Maximum file size: 8MB

Company Logo

• Recommended size: 400x400 pixels (standard), 300x300 pixels (square)
• Format: JPG or PNG

Company Cover Image

• Recommended size: 1128x191 pixels
• Maximum file size: 4MB

Shared Image Posts

• Recommended size: 1200x627 pixels (links)
• Square posts: 1080x1080 pixels

Pinterest Image Sizes

As a visual discovery platform, success on Pinterest depends heavily on eye-catching, properly sized images.

Profile Picture

• Recommended size: 165x165 pixels
• Format: JPG or PNG

Pin Size

• Recommended size: 735x1102 pixels (2:3 ratio)
• Maximum file size: 20MB
• Note: Vertical pins perform best, with a 2:3 or 1:2.1 aspect ratio

Board Cover Photos

• Display size: 222x150 pixels

TikTok Image Sizes

While primarily video-focused, TikTok still requires attention to still images for profiles and video covers, which users may decide to peruse after seeing video content in their feeds, or if you’re tagged in a separate video.

Profile Photo

• Recommended size: 200x200 pixels
• Format: JPG, PNG, or GIF

Video Cover Images

• Recommended size: 1080x1920 pixels
• Aspect ratio: 9:16

YouTube Image Sizes

For video marketing campaigns, YouTube thumbnail and cover images are crucial for driving clicks and engagement.

Profile Picture

• Recommended size: 800x800 pixels
• Minimum size: 98x98 pixels
• Format: JPG, PNG, or non-animated GIF

Channel Art (Cover)

• Recommended size: 2560x1440 pixels
• Safe area for text/logos: 1546x423 pixels
• Maximum file size: 6MB

Video Thumbnails

• Recommended size: 1280x720 pixels (16:9 ratio)
• Maximum file size: 2MB
• Format: JPG, PNG, or GIF (non-animated)

Google Business Profile (GBP) Image Sizes

While primarily a signposting tool for your local business location, your GBP profile requires visual optimization alongside your business categories, description, and opening hours.

Profile Photo & Logo

• Recommended size: 720x720 pixels
• Minimum size: 250x250 pixels
• Maximum file size: 5MB

Cover Photo

• Recommended size: 1080x608 pixels
• Format: JPG or PNG

Optimise Your Social Media Visual Strategy with Somiibo

Managing multiple image sizes across different platforms can be time-consuming and confusing without proper systems and controls in place.

Somiibo’s social media automation tools can help streamline your visual content strategy, ensuring your images are perfectly optimised for almost any platform while saving you valuable time. Our enterprise-grade social automation platform allows businesses to maintain a consistent, professional visual presence across all their social channels without the manual effort of reformatting and resizing each image, and polluting your library with duplicates.

Combined with our other automation platform features, Somiibo helps you grow your online presence organically by maintaining a consistent visual identity while focusing on creating quality content that delivers results.

Download our free application today and discover how you can take your social media presence to the next level.

We are continuously putting out relevant content. If you have any questions or suggestions, please contact us!

Follow us on Twitter, Facebook, Instagram, YouTube