For any new or established business, success translates as a good conversion rate through customers using your services. In order to achieve customers to convert, they need to be happy and satisfied with your product and service. In order for customers to feel completely satisfied enough to return again, there are a few factors you need to consider as a business. During this article, we will discuss 7 factors that can affect your conversion rate as a business, and what you can do to take your business from good to great.
The overall user experience of your website can affect conversion rate because it’s a reflection of your brand. If you have a well-designed website that’s easy to navigate, potential customers will be more likely to stay on your site and consider your products or services. On the other hand, if your website is hard to navigate, or doesn’t offer enough information, this can also lead to users leaving without taking action. The copy on your website needs to be well written, persuasive and interesting in order to encourage users to take action. If it’s dull or full of errors, users are less likely to continue browsing your site and will thus take their service elsewhere.
Similarly, your landing pages need to be optimized in order to maximize conversion rate. This means having a strong and persuasive headline, relevant and targeted copy, and an effective call-to-action. Overall, the customer journey needs to be clear, easy, and concise from landing page to cart to purchase. It’s wise to hire an expert team of UX designers who are experienced in utilising customer journeys for your business.
The Quality Of Your Product Or Service
If you’re offering a sub-par product or service, then users are unlikely to take action, no matter how well your website is designed. Make sure that you’re offering a high-quality product or service, at a competitive price, in order to encourage users to take action. Similarly, if there’s an area of your business that you’re not particularly as strong in handling, you should consider outsourcing. Call centre outsourcing is the process of contracting with a third-party company to provide callcentre services on your behalf. This can include taking and managing customer calls, providing customer service and support, handling sales inquiries, and more.
Call centre outsourcing can be a great way to improve your company’s customer service while freeing up internal resources to focus on other areas of your business that you can thus focus more attention towards. Through call centre outsourcing, your customers can get the tentative customer service they need in order to feel valued, and thus use your services again.
If you’re not offering something that’s compelling or of value, then users are less likely to take action. Your offers need to be relevant to your target audience and something that they would find difficult to resist. If your pricing is too high, users will simply click away and look for a better deal elsewhere. On the other hand, if your pricing is too low, users may question the quality of your product or service.
Your Target Market
It’s important to fully understand your target market to increase conversion. to do this you can segment your target market by age, gender, location, interests, or any other relevant criteria. Once you’ve done this, you can tailor your website and marketing strategy to appeal directly to your target market, which should in turn increase customer engagement and thus conversion rate.
Understanding Your Brand
Understanding your brand is key to a high conversion rate because if users don’t understand what your company does, they won’t be able to take the desired action. Make sure that your website and marketing materials are clear and concise, and that they effectively communicate what your brand is all about. Similarly, a company with a clear brand also involves a clear set of ethos and values as a business that your customers can relate to. Customers need to relate to you as a brand in order to feel happy to use your services time and time again. If it isn’t clear what your brand is or does, then it’s time to work on building your brand.
Test, Test, Test
It’s important to continually test different elements of your website and marketing strategy to see what works best. Try different headlines, calls-to-action, offers, or anything else that you think might improve customer engagement and conversion rate. Use analytics tools to track the user journey on your website, and to identify any areas where users are dropping off. Then, make the necessary changes and continue testing until you find a formula that works for you.
Keep It Fresh
Users can quickly become bored if they see the same thing every time they visit your website. In order to keep them engaged, it’s important to regularly update your content and offers. You can do this by adding new blog posts, images, or videos on a regular basis.
Watch Your Business Grow!
By taking the above factors into consideration, you’re sure to be heading in the right direction for a soaring conversion rate. The user experience, your target market, understanding your brand and the quality of your product are all paramount in making your users want to use your companies services. Once you have one happy customer, the others will soon come piling in. Good luck!
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