Managing the parking space that one has for employees is more important to business success than you might at first believe. It turns out that parking space availability is a very big deal to many employees, and they don’t want to be left without options when they need to get themselves into a parking spot and get into work. Being frustrated by the lack of parking availability is not the attitude that you want people to walk into your office with. If you can alleviate some of this stress from them, you should probably attempt to do so.
Customers Also Want Great Parking
Not only do employees need a place to park their vehicles to come to work, but employees are also in the same predicament. They need to have a place where they can place their vehicle so they can visit your shop. When you really think about it, this is the first interaction that you have with a new customer. They may already be making some calculations about your business based solely on the number of parking spaces that are available to them and how easy it is for them to grab one.
It turns out that a significant number of customers say that they avoid stores entirely if they feel that parking will be an issue for them. This means that if they can look out and see that parking is a problem, they will simply leave you behind. Worse yet, they might even go shopping with one of your competitors. When that is the case, you can expect a number of customers to simply leave you behind and end up hurting your profit margins.
Good Parking Management Examples
You need to think about how your customers will view your parking availability and what you can do to make that experience somewhat better for them. This means getting into the mindset of your customers and understanding where they are coming from. You should try to understand what they wish to get from coming to visit your store.
An example of what might be the first thing that you want to look at is how visible your parking availability is. Are there people who are easily able to see where they can grab a parking spot with you? If that is the case, then you have done a great job with your visibility. However, there are also situations when it might not be so easy for you to create that kind of environment. When customers are unclear about where parking is available, then you have a visibility problem that you need to look into more carefully.
Another thing to think about is accessibility. Not only should your parking spaces be easy to find, but you need to set them up in such a way that they are accessible to literally everyone. This means that you need to ensure that the spaces cater to those with mobility issues as well. Not only is that the right thing to do, but there are laws that make it necessary for you to create handicap spaces that are accessible for all.
Lastly, you will also need to focus on how convenient your spaces are. There are a lot of people who just want to park their vehicle and come in to shop with you. That is great news! The only problem is that if you don’t provide them with the spaces that they need, then they may simply scrap their plan to shop with you at all. Don’t put yourself in a tough spot like that. You deserve to get all of the customers that you possibly can. A great way to ensure that this happens is to work on making sure your parking spots are set up in an easy to access way.
The Business Impact of Great Parking Spaces
The total impact that you see on your business based on a better parking layout will be determined by how well you set up your parking spots in the first place. If you get them set up in a way that is productive for you and your company, then it is certainly possible that you could see boosted employee morale and better sales figures as well.
You definitely want to be sure that you have thought about all that a great parking setup can do for you. If you don’t get this figured out, you might end up in a place where your company is suffering immensely. Instead, you need to access all of the resources that are available to help yourself produce something that will stand the test of time.
Many people find themselves in a position where they look at the parking setup that they have created and realize that not enough thought was put into it. They need to change things around if they want to get better results for their company, and that is precisely what they can do. It is all about finding what works best for the company. When you do that, you will be astounded by the amount of things you can accomplish.
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