Title: 7 Simple and Effective Traffic-Driving Approaches In 2022 Description: Find out how to pop up in search and drive more traffic to your website in 2022. The 7 best approaches are described and explained in this article!

If you ask someone how much traffic they want on their website, they’ll probably answer “As much as possible”. Drawing more attention to your website has a lot of perks, including a boost in brand awareness, lead generation, and an improved ROI.

But it’s not always easy to achieve, especially nowadays in such fast-changing times.

Thankfully, we’ve gathered some effective strategies in this guide. From SEO to press releases, here are 7 simple working ways to level up your traffic count.

#1: Wise SEO: The Best Traffic-Driving Strategies Search engine optimization has a lot to offer in terms of driving traffic to your website. It’s one of the most powerful tools you can use to reach your target audience through organic search.

SEO best practices work on increasing your online visibility, ideally making you the first choice people see in Google rankings for their query.

The following are the most effective approaches you can use to pop up in the SERPs (search engine results pages):

• Keyword research.Keyword research is vital for SEO success. First, research ideas, looking at keyword difficulty, monthly search volume, competitiveness, leading SERP results, etc. Then, you can use semantic SEO principles, learn about the search intent of your target audience, and choose queries accordingly.

  Finally, choose the most suitable queries that will bring you to the first place and optimize your content. And, to track your progress and find out where you need to improve, implement keyword rank monitoring and adjust your key term selection to reach the top and stay there.

• Competitor research.
  If you don’t know your competition in detail, there’s no way you can beat it. Research the leading websites for your focus keyword. What content do they post? What keywords do they optimize for? What pages rank the highest? Where do they get traffic from? Where do they get backlinks from? By finding the answers to these questions, you’ll know what to do to drive more traffic to your website.

• Engaging content.
  Start a blog on your website and update it regularly. Write about topics your target audience cares about. Use long-tail keywords to optimize the posts and look for ideas. And don’t forget about regular short keywords. Gather reviews and user-generated content and post case studies. Experiment with content types, styles of writing, and freshness. Communicate with your audience.

• On-page SEO.Make sure you add the focus keyword to the meta title and description, headers, image alt-texts, and body text. Utilize structured data to gain more interest in your pages. Work on your URLs – don’t make them too long and complicated; the easier, the better. And finally, work on internal linking to prolong session duration and engage more people.

• Technical SEO.
  Monitor page speed and optimize it to be as fast as possible. Check if it’s easy for Google to crawl and index your pages or if some were missed. Also, work on broken links and redirects. Do all these vital checks regularly to make sure your website offers the best experience.

• Off-page SEO.
  Collaborate with other websites by writing guest posts for them, creating infographics with the most relevant statistics, doing research together, etc. Also, look for influencers in your niche and work with them to get more backlinks. Make sure not to focus on the number of mentions but rather on their quality and relevance.

• Voice search optimization.

In the US alone, 40.2% of the population is expected to use voice search in 2022. It’s logical since it’s comfortable with a smartphone or smart speaker. To optimize for voice search, use long-tail keywords and write in an answer-centric, conversational way.

• Local SEO.
  Set up a Google Business Profile and fill it with information about your business, contact info, pictures, Google Maps location, and up-to-date posts. You can also add your website and its essential NAP data (name, address, phone number) to other listings, updating the info whenever it changes.

#2: Social Media Presence

Social media is a powerful tool when it comes to audience engagement and brand promotion. People spend 147 minutes a day on such platforms, and you should be there with them, pitching your content and engaging the target audience.

 By setting up accounts on social media that your potential customers spend time on, you accomplish 3 main tasks:

• Customer engagement – answering questions about your products and services, asking questions about customers’ experiences, organizing giveaways and referrals, etc.
• Brand presence – being visible to potential buyers, showing your philosophy and trustworthiness, reminding people of your deals, boosting awareness, etc.
• Content promotion – add links to your blog posts, write summaries for them on social platforms, encourage people to share your content, become a thought leader, share your expertise, etc.

To reach more people and really make use of SNS (social networking services), be consistent with your content and tone and consider targeting using Facebook Ads.

#3: Video Marketing People have turned to video content lately because it’s entertaining and allows people to understand information quickly. According to Statista, there were 203.8 million YouTube users in 2021 in the US alone. This shows just how popular this kind of content is.

Along with YouTube, you can also use Instagram Reels and IGTV, Facebook videos and live streams, FB and Insta Stories, and feed videos. Entertaining and educational short and long videos will create a diverse set of content matching the interests of your target audience.

#4: Email Marketing Email marketing is a great way to boost traffic by engaging current readers and customers. Grow your email list and keep people engaged. That way, you’ll always have a steady traffic flow on your website. Here’s how to do it:

• Free stuff.
  Give free premium content, guides, eBooks, etc. in exchange for people’s emails.
• Newsletter promotion.
  Promote your newsletter to the audience and prove that it’s beneficial to sign up. You can share testimonials from people who get useful information from your emails.
• Catchy subject lines.
  Make your subject lines concise and interesting without aggressive marketing. Don’t put all the essential info from the email into the subject line to avoid word crowding and don’t use vague words.
• Social sharing buttons.
  Always have social sharing buttons that make it easier to repost your content to social media. Making it easy for people to spread the word about your business goes a long way.
• CTAs.
  Personalized smart calls to action will get more people to do what you want. Make them concise yet visible in the emails and on the landing pages where you grow the subscriber list.
• Mobile optimization.
  Ensure the layout of the email is suitable for mobile users. This means a vertical template, not too much text, light, visible images, videos, buttons, etc.

#5: User-Experience Search Marketing One of the best ways to increase and maintain traffic is to retain the visitors that already know your website. That’s where user experience comes in handy.

According to Google, if page load time increases from 1 to 6 seconds, the bounce rate rises to 106%. Even if the speed slows down from 1 to 3 seconds, the bounce will jump up to 32%.

The search engine measures page speed, user experience elements, and response time as a part of Core Web Vitals. Improving them by making your website faster, lighter, more responsive, and more usable can increase your search engine ranking. That, in turn, will drive more traffic to your pages.

#6: High-Quality Educational Content We’ve established that engagement is an important part of driving traffic to your website. One way to achieve the best engagement rates is to provide high-quality, useful educational content.

Some types of content to include in your content strategy are:

• Well-researched and structured blog posts, guides, FAQs, statistics, your own research, etc.
• Video tutorials and informative content on the website and social media
• Hybrid events like webinars to spark interest in your company, philosophy, products, services, and deals
• Podcasts with niche-specific speakers and advocates of your products and services, etc.

It’s crucial to make the content as diverse as possible to satisfy more people with different preferences. Within one target audience, there may be people who always look for video tutorials, while others are more comfortable with text instructions and scientific evidence in infographics.

Whenever you plan a new event, product launch, etc., hold a webinar. You’ll get more people to visit your website by promoting it By drawing more viewers, you’ll get more buyer prospects and, as a result, an increase in revenue.

#7: Press Releases Aside from increasing search engine rankings and building links for your site, consider sharing important brand news through press releases. PR news websites like PRWeb should help you with that.

Your target audience will find you there, following a link to the website or a landing page, and, hopefully, get curious about your brand, its ideology, and offers.

A kind tip: Don’t share minor, non-important news that nobody will care about. Use such opportunities to promote your new product launch, a new version of your website, special seasonal deals, etc.

Summary

In 2022, there are many ways to drive more traffic to your website. You have lots of work to do on and off the site. First of all, work on SEO:

• Research keywords
• Research competitors
• Optimize your pages
• Look into technical issues
• Build links
• Collaborate with influencers
• Share your content on social media
• Diversify your content

Pay attention to your video and email marketing efforts, as well as the usability of your website. The Core Web Vitals should be on point if you want people to stick around.

Enrich your content plan with educational events like webinars or live podcasts, and don’t forget to record and post them on the website for others to watch and/or listen to.

Create a combination of actions that works for your brand, and you’ll always have a steady, high-quality traffic flow.

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