Are you struggling with marketing for your startup? You aren’t alone. In fact, it’s one of the most common challenges faced by startup businesses. But don’t worry, help is on the way. In this article, you learn about some simple marketing tips that will help you survive and thrive as a startup.
Create Lots of Content
One of the best ways to market your startup is by creating lots of high-quality content. This content can be in the form of articles, blog posts, videos, etc. However, it’s important to note that you don’t have to create all of this content on your own; you can use a tool like Evernote or a note-taking app on your phone to record ideas and content as they come to you. Then, you can take a look at the notes periodically and turn them into articles, blog posts, videos etc.
This is a great strategy because it will help you increase traffic to your website and also help you generate leads. When people see that you’re constantly creating new content, they’ll be more likely to visit your website on a regular basis. Note that creating content is just a part of your overall marketing strategy. You need to learn more here about why it needs to be applied in conjunction with advertising, social media marketing, influencer marketing, and other marketing tactics to be most effective. To cap it off, if you include a call to action in your content (e.g. “click here to learn more,” “download this,” “shop now,” etc.), you’ll be able to generate new leads and potential customers too.
Make Your Marketing Approach Personal
Yes, people love hearing stories and no, they don’t want to read your dry business plan (no offense intended). But don’t worry - if you make it personal, then people will be much more likely to engage with your company. So, how can you do this? First of all, tell people about yourself and the other members of your team. People will want to know about the people behind your company. Why? Because you’re a real person, just like them. Second, tell stories that connect with your readers and their lives. If you have a product or service that helps people do something, let them know how it works in their life. Third, follow your competitors and see what they are doing. You don’t want to copy them, but you do want to know how they are connecting with their potential customers.
Sell on Multiple Channels
When you use a single channel to sell your products or services, you limit the number of potential buyers that come to know about your company. In order for your business to survive, you need to expand your customer base and you can do this by selling on multiple channels.
So, what are some of the channels that you should sell on? Some examples include:
Amazon - Your products or services will appear in front of thousands of people when they shop for items on Amazon. Just make sure that you join their affiliate program so you can make some money from those sales too.
eBay - Millions of people search for and buy items on eBay every day, so it’s a good idea to sell products there as well. Just be sure to describe your products accurately and follow eBay’s rules.
Craigslist - Craigslist is the go-to place for people who are looking for something in their niche and yours. List your services or products on Craigslist, but keep in mind that you’ll have to deal with some scammers.
Include Customer Reviews on Your Website
Now, here’s a marketing tip for startup businesses that people often neglect. When potential customers visit your website, they want to see what others are saying about your business before they buy your products or services. That’s why it’s important to include customer reviews on your website.
You can do this by using a tool like Yotpo, which will help you collect and display customer reviews on your website. This is a great way to build trust with potential customers and increase sales too.
So, these are some simple but effective marketing tips to help startup businesses market their companies. By following these tips, you’ll be able to increase traffic to your website and generate more leads too. As you grow more confident in managing your startup, you can create more personalized strategies that are aligned with your business objectives. Traveling on the startup road can be tough but getting past the bumps and obstacles makes the journey memorable and rewarding.
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