Digital marketing plays a very important role within companies all over the world. Companies use everything from an SEO strategy to silly videos to reach new customers and engage their audience. Without it, finding new customers would often prove very challenging, as post people spend almost as much time online as they do off.

Like every industry, there have been some trends that have materialized in this space over the years. These are techniques or ideas that have benefited companies in the past, which leads more and more to try them out.

This article is going to take a closer look at some of the rising digital marketing trends for 2022 that companies are going to be sure to make use of.

There is no doubting the power of personalization and how much personalization helps people feel more connected with and loyal to a brand. As a result, your company needs to add personalization to their efforts whenever possible. When marketing or creating content, make it specific and ensure it caters to your audience, instead of attempting to cast a wide net.

Use people’s names when possible in emails, send them recommendations that fit their preferences and do all you can to make someone feel like you are speaking or reaching out to them directly. Sure, this all takes more time and effort, but can certainly lead to more fruitful results. It is no longer enough for someone to be treated like another customer, as people now want to be treated as an individual by the companies they buy from and work with.

The Growing Importance of Social Proof

Social proof is an important part of marketing, and we are going to see it be more important than ever in 2022. It is essentially like borrowing the influence of others to help people make a decision. It is the idea that people will conform to be like others, and often put trust in what others are doing.

A good example of this social proof are reviews and the impact that reviews have on purchasing decisions. If someone sees a 4.5 star product with 500 positive reviews, they are likely to have more confidence in that product vs. one with 5 stars, but only 7 positive reviews. Other ways to use social proof is to show off testimonials, and list influential figures or companies who use your products.

Video Will Only Become More Powerful

Video isn’t of new importance to digital marketing, but it will continue to grow in how successful it can be. People often prefer video content when compared to text, and it can be easier to explain complex topics or subject matter through a video.

In particular, apps like TikTok and things like Instagram Stories/Reels have shown the importance of casual, short, and DIY videos for companies of all shapes and sizes. These can be great ways to provide updates, share stories, show products or promote deals. Their short nature ensures they are engaging, and aren’t too long that they lose the attention of the customer or viewer.

They are easy to make, don’t take a lot of time, and can often appear more authentic and real than a larger video with a script, lighting, actors, and things like that. These types of videos can resonate with everyone, but especially a younger audience who don’t feel the need for everything to be as “buttoned up” as past generations might have.

Transparency is Crucial

With just about every company under the sun participating in digital marketing, there is a lot out there. As a result, this sheer amount of marketing can often leave some customers a little suspicious. We have all had those moments where we are targeted with an ad about something we talked about or searched once, and get a little worried.

Because of this, it is important for companies to be transparent about what information and data they are tracking. Your customers should know exactly what information you have about them, and be able to opt out of certain things if it makes them uncomfortable.

The more open and honest you can be with customers, the more they will appreciate you for it. You want their trust as much as possible, and being transparent is a good way to get it.

These digital marketing trends are already popular, but we believe they are going to continue to rise and grow throughout 2022.

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