You have probably overheard or read somewhere that cold calling is dead. But is it? Even though social selling, content marketing, email marketing, and other digitized marketing methods are taking over, cold calling is still relevant. If the plan does not give you the expected results, it shows you are not doing it the right way. Many modern businesses have and are still building their businesses through cold calling. Still, there are those clients who haven’t embraced technology and will rely on previous marketing methods to know a product or company. If you are still contemplating whether to include cold calling in your promotions, here are four reasons to prove why it’s still relevant.
1. It is simple
Cold calling was simple before. It is and will remain to be simple. The process involves the most straightforward method of picking up a telephone, dialing your client’s number, and start talking. If you are a skilled marketer, the talking will come out naturally, and in the end, you will find yourself making a sale. With cold calling, you don’t need to spend hours on your desktop drafting a sales copy or an email. You only need to know the client’s details and know your products, and call. Once you get through your prospect, chances of ignoring you are minimal. Immediately you talk to them; you will tell if they are interested in your products or not.
2. It makes you learn about your client
No other marketing method gives you a chance to learn, like the cold calling method. With cold calling, you can understand your prospect’s challenges, and you can quickly help fix them by selling them your products. You will also learn on call the products from your competitors the prospects are using and try to challenge them. In line with this ROI calculator from SalesHive, you only need to make the call the right way. With this, you can get all the information you might need from your prospect.
3. It is measurable
You can measure the number of calls made and monitor how you call your clients with cold calling. With cold calling and recording software, you can quickly tell the number of calls made by your Salesforce and how they handled the clients. With modern software, you can tell how many calls led into sales, how many were answered, and those ignored. You can also train your Salesforce on how to make calls for future success.
4. It is cost-effective
While cold calling isn’t as cheap as other digital marketing methods, including email, it delivers almost the same results as physical meetings, which take a huge marketing budget. With a face-to-face meeting, you have to create traveling, lunch, and other budgets, which might deplete your marketing budget. With cold calling, the salesperson needs to stay in the office and talk to different clients without using other expenses, except the now-cheaper telephone bill.
From these four points, you can tell that cold calling is still an effective marketing method for businesses to use in 2021 and beyond. You only need to train your Salesforce on making the calls and get the right formula you can use to contact your clients.
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