The pandemic has either pushed or convinced a lot of people to try their hand at starting and running a business online. Either out of necessity or a desire not to return to the 9-5 grind, more people than ever are starting businesses online.
Every day, an average of 100 million people upload pictures or videos to their Instagram accounts. Of these, at least 25 million are businesses hoping to attract more leads and sales to their businesses.
Search engine optimization (SEO) is the process of optimizing your website to make it more visible on search engines for specific keywords. A high ranking in searches often results in more traffic to your site, which means more customers and revenue. Here are six ways SEO can help your business.