We have been creating businesses since before society can remember, and the planet has come a long way. From trading eggs and chickens to betting on currency exchange, it’s safe to say that technology has developed our world in a completely unexpected way. So how can technology keep improving our business plans? Enter Social Media.
There’s no question that the introduction of Social Media was one of the best things to have happened for our developing business world, but many are still confused as to how it can help.
How do you use social media to improve your business?
Understand What It Does
First of all, we have to understand what Social Media can do for your business. The main aim of your business is for it to be successful, and we do that in a number of different ways. Sales, customer service, company culture, attitude, discipline, and risk, to name a few. None of these attributing factors would mean anything if there were no customers.
That’s where Social Media comes in. You need as much traffic to your website, web store, product line, video service, etc., as possible, considering Facebook users alone have posted 2.5 trillion times it’s something you shouldn’t take lightly. Use these people to help with your business, and you can do that by having an incredible Social Media presence.
Build Your Following
For companies like Coca Cola and Nike, it was pretty easy for them to build an enormous following in a short time, but that doesn’t mean they aren’t shoveling great content every day. In fact, they have entire teams working on content alone. For you, it’s going to be a little simpler, to begin with. Concentrate on fun posts that will engage with your target audience, and don’t forget to mention your product. When you start building your following, there will be more people inclined to visit your website. With Social Media, it’s easy to ensure the link to your page is never far away. The experts from https://linkinbio.xyz/ explain that having a link to your webpage directly on your profile will raise the traffic heading your way. Not only this, but you can make money by selling your link space to advertisers if you have enough followers. More followers mean more money.
Use The Right Platform
Looking into each Social Media platform before starting a page is useful as there are different demographics that prefer different platforms. If you’re looking at tapping into a younger market, then utilizing a TikTok or Instagram page is going to work out best for you. Facebook and Twitter tend to have slightly older users (Millennials, Generation X, etc.). Another thing to think about is the conversion of your potential customer to a buyer. Instagram has a built-in eCommerce system that allows you to buy straight off the page, whereas Facebook doesn’t. Use them wisely for their own purposes, and you’ll grow much faster.
The great thing about these platforms is that you can pinpoint your target audience without breaking a sweat. As long as you know who your target audience is. Influencers are people with a following of 10000 or more, and their follower count will depend on which name they fall under. Nano Influencer, Micro Influencer, Influencer, or Mega Influencer. These influencers have built up a following of people that trust them like they trust their friends.
This means if they shout about a product, many people will also be shouting about that product. Use this to your advantage and advertise with them. Not only will this improve sales, but it will improve your following too.
A boring page is a non-existent page. Whilst we have already touched slightly on content, it’s important to really understand how important it is. Poor graphics, ill-suited posts, inappropriate posts, lengthy posts, nonsensical posts, and many more will really affect your business. Make a plan for the week and decide on some things you’d like to post about, take the time to create some great content, and queue them for release (there are plenty of apps that can help with this).
Ensure that your content is clean, looks great, makes sense and doesn’t ramble on for too long and you’ll be on your way to Social Media stardom in no time. It’s important to remember to keep things such as religion and politics out of your posts, as that can deter many people from engaging.
Social Media is great for business, and there’s no stopping where it’s going to go next. As we wait in anticipation, get your businesses page up and running and start creating incredible content. When your company gets large enough, you could even hire a team to do this for you. And remember to always check your analytics. Just because you think something is amazing, doesn’t mean your followers do.
Like what you're reading? Subscribe to our top stories.
We are continuously putting out relevant content. If you have any questions or suggestions, please contact us!