How To Make Your Website Stand Out From Your Competitors
Around 1.9 billion websites are active on the Internet. With today’s endless options to choose from and users’ limited attention span, you must meaningfully invest in all the building blocks that establish a stellar website. With the essentials in this article, you might just seize a high chance to stand out from the crowd.
1. Hire a brilliant designer
You will not skimp on web design, so never skimp on investing in web designers. The design will be the first thing users see when they land on your page. You may have all the best content in the world, but users will not stick around if you have a bad design.
That’s why you must ensure a professional handles this aspect of your website. An expert designer can make your website appeal visually to the users, and they can make sure users can navigate it simply and easily.
They will know what to incorporate on the page to reflect your business brand, such as what colors or font styles to use. They will also know where to place social media icons, labels, and menus to draw proper attention to your products and services without inconveniencing users.
Communicate to your designer the promos and freebies you want your audience or customers to enjoy. For example, if a user creates an account on your website, they will receive a coupon or free downloadables. Designers know how to maximize these promos and freebies.
Good web designers also do their research. With a trusted designer, you can rest easy knowing someone is keeping up with the industry trends and updating the visuals and user interface as necessary.
2. Keep up with analytics
Before landing on your page, users need to find it first. For that to happen, your website must not just be searchable but also rank significantly on top of the search results.
You must strategize your SEO, going beyond keywords. Sure, brainstorming and gathering relevant keywords are part of the process. However, thorough research involves much more than making lists. You need to understand how it all works.
For instance, do you know that your website will not rank well just because you can get users to visit? If users keep exiting your page too fast, you can just watch your website get dragged down in the search results. All the hard work pulling users in will just go to waste. You need to be more methodological and analytical about it.
Study your traffic origins, where the traffic is going, and what makes the traffic stay put. Examine PPC and manage ads. Create quality web content that hits all the right notes.
In the ever-changing landscape of search engines, your data analytics should be systematic and up to date.
3. Stick to the old adage: Content is king
A changing technological landscape also means the Internet giants keep renewing their algorithms. This keeps moving the SEO goal line.
Ironically, the answer to this quandary is the opposite of change. One thing should remain fixed; then and now, content should still be king.
Design is the form that makes users decide to check your website and poke around. The story and information you impart to your users—the content—make users choose to check in and stay.
Whatever your business is, users will want to consume content that will answer the questions they typed in the search box, or at the least show them the way to the answers. People will want credible ideas.
This means solid and authentic content that will add value to their lives, not haphazardly thrown words on the screen that don’t care about their needs and just care about the algorithm.
You want eloquent, interesting, or thoughtful content that users will share. Still, it’s not all about producing quality work but also about the frequency of posting quality work. Schedule your production to meet your audience’s expectations and ensure new audiences will never catch your site without fresh content.
Consider guest posting where you can link your page from your collaborators’ websites, making sure to avoid content farms that will harm your search ranking.
4. Link your socials
As of the writing of this article,8 million tweets are being shared. Instagram and Facebook are still topping the global users’ favorite platforms, while TikTok is continuously and rapidly gaining votes.
Users spend an average of 2 hours and 27 minutes on social media daily, 35.2% of the total time spent on the Internet. In the era of Web 2.0, platform and participation culture are key drivers of Internet traffic. After all, social media users are the ones sharing the quality content they have read, watched, or listened to from your page.
You need to transpose your web content to your social media content. It should reflect the same authenticity and brand of your business. However, don’t forget that social media does not exactly have the same form as websites or blogs.
Social media is a space that is more interactive in real-time. You will still put your content and engagement on a calendar to hook your audience, but you will also need to be more flexible and spontaneous here. Your audience will want to engage with people, not bots.
5. Develop a mobile-responsive website
There is a significant difference between mobile-responsiveand the much-known term mobile-friendly.
The latter is just the bare minimum. Mobile-friendly websites are just minimized versions of the desktop site. Users can navigate your page just fine, but there is no guarantee that they can do so with equal ease when navigating on desktop.
On the other hand, the mobile-responsive website will promise a similar experience from desktop to mobile. It is based on an intuitive design of creating websites that automatically adjust and adapt to all kinds of devices. Among all the devices, you will want to go where the users are, and they are on their phones.
We live in a world where everything is instantaneous. We can get almost anything with a few clicks or tap on our devices, from products and services to information and content. As a business, it’s your job to get these to your audience and customers.
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