Digital marketing has become the foundation of any marketing strategy. It is pacing at the compound annual growth rate of about 11 percent from 2016 to 2021. Most companies are now investing in social media, search engine marketing, paid search, and email marketing. The average company allocates half of its marketing budget to online efforts.
Here are a few tips to boost your skills as a digital marketer.
1. Develop a Personal Brand
It is impossible to establish an online presence if you do not post online regularly. In the process, you can work on your brand. While you do not have to post on all social media platforms, you need to stay relevant. Sometimes, you only need one or two channels. Use them to create a solid following and gain the attention of industry experts. Clients and potential employers are always trying to work with established brands.
2. Learn About SEO
SEO is one of the most important things you may need to master as a digital marketer. SEO marketers have become a hot commodity because of their ability to improve a brand’s visibility. 68 per cent of online experiences today start with a search engine and 92.96 per cent of traffic is from Google images, Google Maps, and Google search. SEO drives more traffic than other marketing efforts.
It promotes better user experiences through the use of compelling videos and photos, easily navigable pages, and mobile-friendly sites. When implemented properly, SEO brings high close and conversion rates.
3. Advance Your Skill Set
Digital marketing requires you to have both soft and hard skills. The hard skill you need to advance and refine is the ability to give returns on your marketing investments. You must be able to use the available data to prove the importance of digital marketing to clients. Soft skills are varied. They include collaboration, influencing power, and innovation. They are the skills that distinguish one digital marketer from the other one.
You must continue learning about digital marketing even after earning your degree. Get help from authoritative websites, your favorite digital marketing article, magazines, and blogs. Consistent learning will help advance your skill.
4. Understand Data
Digital marketing is all about data. If you don’t understand it, you are unlikely to succeed. According to HubSpot reports, 40 percent of marketers have trouble proving the ROI of their activities. ROI and metrics are the most important aspects of a marketing campaign for clients. A digital marketer must be able to draw data-driven conclusions and analytics when evaluating their campaigns.
Whether you are a PPC expert, social media specialist, or search marketer, all your digital marketing efforts are underpinned by analytics. You need analytics to understand what happened, why your campaign succeeded, and how you can replicate it in the future.
5. Be Adaptable
Digital marketing trends change often and you must be able to change with them. Adapting to digital marketing means updating your soft and hard skills whenever you need to. You may need to take up leadership roles or step away and let someone else make important decisions. The general idea is to remain flexible. If you are already a leader, you may need to adjust your leadership style to meet the new industry needs.
6. Content Writing
Digital marketing requires you to write compelling and relevant content. Understanding the basics of creating good content will put you ahead of the competition. There are millions of people online at all times. They are looking for helpful and interesting content.
The best way to improve the quality of your content is by practising. The more you write and edit, the better you will get. Take a look at what competitors are doing and borrow from what they are doing right. Observation may help you determine what your audience likes.
7. Keep Up With Trends
Digital marketing requires that you remain trendy. Social media and technology are always evolving and you must keep up. Pay attention to marketing trends and understand that they could change at a moment’s notice. Consider the general advancements in the advertising industry as well.
Furthermore, you must be aware of trends in customer expectations and experiences, sales strategies, and industry news. Take time to study developments in technological aspects including artificial intelligence and machine learning. Use social feeds, blogs, and podcasts to learn about these trends.
In conclusion, digital marketing has become an essential part of every company’s marketing strategy. The world is quickly migrating online and digital marketers have their work cut out. Fortunately, there are a few ways to improve your digital marketing skills. Learn about them and stand out from the competition.
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