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How to Grow Your Business via Social Media Accounts

How to Grow Your Business via Social Media Accounts
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How to Grow Your Business via Social Media Accounts

15 Sep 2020By Samantha

Starting a business might be the most difficult challenge you will take on in your life. Yet, it is also the most rewarding. You will come across a ton of roadblocks and challenges, but they will help you grow and learn. There is also nothing quite like seeing your business succeed and flourish.

To get there, you need to start strong and take advantage of any and every resource at your disposal. In the digital age we live in, one of the most powerful tools in your arsenal is social media. Here is how you can grow your business using your social media accounts.

Plan Ahead

If you really want to make the most out of your social media accounts, you need to plan head so you could leverage those platforms to your advantage. A tech magazine that reviews the latest laptops and smartphones needs a Facebook account, but it is on YouTube where it will garner the biggest following because people will want to see video reviews of this kind of tech. A small restaurant, on the other hand, needs Facebook and Instagram accounts more than anything, where you can post menus, pictures of your delicious food, and offers. This is why you need to thoroughly consider your brand and niche and how best to promote them to your target audience.

Start a Blog

You might be wondering how exactly a blog could help your business grow, but you should know it can do wonders for your business. No matter what niche your business is in, people will be interested in the content related to that niche, which is why you need to have a blog to generate content that would cater to your target audience. As explained by the professionals from MilesBeckler.com, starting a blog is very easy and you can even do it for free. The best thing that a blog will do is drive traffic to your website where you offer your products and services. This conversion will help you get new leads who would be interested in what you have to offer –– since they logged on to the blog anyway. When people consistently open your website through the blog, your SEO ranking will increase, which means more and more leads will be able to find you.

Social Media Campaigns

Any business could stand to benefit a lot from a social media campaign, no matter how big or small. Such campaigns can give you significant reach where you will be able to reach new audiences that might be interested in what you have to offer. More importantly, social media campaigns can improve your search engine ranking, which as we mentioned in the previous point is crucial. The more people share and interact with your content on social media, the better your search engine ranking will be, and this means your business will keep reaching more people consistently and growing.

Establish Trust with Consumers

One of the best ways to use your business’s social media accounts is to establish trust with your followers and consumers –– current and potential. Yes, social media is important to promote your products and services, but it is also a chance for you to earn the respect and love of your target audience. People are always pleased when they can interact with their favorite brands, voicing their concerns, and expressing their wishes.

A great way to do that is to use influencer marketing to promote your brand. An influencer who has ten million followers on Instagram or Facebook has that many people trusting their opinion and what they have to say. When you use them to promote your brand, you will have earned new followers on social media and in turn potential leads.

You can also use affiliate marketing or a referral program to grow your business by encouraging your followers to promote your business for you!

Keep Track of Progress

Almost every business out there has social media accounts now, from diners to multi-billion-dollar companies. What separates the big players from the rest is how they learn from their mistakes and constantly improve. The great thing about social media is that it gives you a ton of data to analyze and work with. This kind of data will help you understand what activity on social media your followers interacted with the most and what they didn’t like so much. This will help you avoid repeating your mistakes in upcoming social media campaigns and posts.

The more time, energy, and money you invest in social media, the more people will know your brand. Audiences recognize and admire brands from the kind of content they share and create on social media, which means you have a chance to engage with potential leads in a way that would certainly convert them to customers. Make sure you establish your brand as an authority on social media. That way, people will always come to your company first before the competition.