How To Effectively Make Your Business Website Stand Out And Be More Competitive
For whoever has an online business or uses an online network to share and reach new clients and customers - having a website is a must. And not just any website, it needs to be unique and represent you and the message you want to send.
Unfortunately, in the vastness of websites and concurrency, this is easier said than done - most of the time budget, size, and someone else’s importance matter more than your message. Having a proper and effective website doesn’t actually need much, but let’s see what it takes to have one that stands out and succeeds in being more competitive in this website’s vying.
Think about this - how many times have you yourself wanted to visit someone’s website and it welcomes you with page loading that seems to last ages. It just drives you off, right? In modern times, when everybody’s rushing somewhere and their time is too precious - having a website that loads and gives information instantly, is of the utmost importance.
And we’re not only talking about desktop versions - the rushy nature of our technological world means we need a constant source of information wherever we are. So, whether you’re having your website designed from scratch or you’re redesigning an existing site, you need to make sure to make a website that functions exactly the way it should for your unique marketing model. Also, be certain that your website looks and works perfectly on portable devices used today - laptops, tablets, and smartphones.
Freshen Up, Buttercup
Even if you have the best possible website functionality - if you don’t update info, photos or you’re not providing fresh news on a regular basis - it is just going to become outmoded. The same old photos or videos are getting overrun and it just gets customers questioning are either still working, or are you still having the same product or service quality.
Therefore, keep your website current by showing your recent and best work, providing the updated information (especially contact info), and try and give personality to your website by regularly posting likable and relatable photos, videos, and news.
Personality and Honesty
There is a certain natural inclination to make a website about the seller, the tradesperson - you, which you need to try and avoid. The website should be about the customers and showing potential clients only specific examples of the work you have done and what the results have been. The more specific and direct you are, the better feedback and increase your online community is going to be.
The only personal segment should be the biographical information about you or your key personnel members that customers are most likely to interact with, and you can go even further and show them the relatability, by sharing some interesting bio, for example. Human beings are curious and highly empathetic - use this to show them who they are choosing to do business with.
In accordance with that, you should be always honest about the products and services you offer as honesty is not just the best approach - it should be your main one. Building a loyal, trusted customer network means that you will be recognized as trustworthy, someone who differentiates from the crowd.
On the other hand, human beings are highly and constantly captured by visual impressions, and many rely on this when trying to differ from the competition. And rightly so.
Everyone seeks beauty, perfection, symmetry, colors, visual effects, and since we’re visual creatures - you really do need to think about how your website looks.
Pay attention to image quality, and visual branding as logo designs, color palette, and font selection should look professional and match the general aesthetic. You can seek inspiration or check up on the competition’s sites to get an idea of how they do it, but do not copy or look similar to them deliberately.
And remember, your website is only as good as it looks good.
A Service Team
Behind every website’s existence and functionality, stands a team of tech doctors whose only purpose is to keep your website alive and well. Sure, these doctors can be only the hired power, without any strings attached, doing exactly what you want them to do.
However, having a team of experts who know their business, can assist you in more than one way - you can achieve magnificent results through team-working and getting to know each other. Making a website stand out requires a creative process, very good organization, and excellent communication. So, have coffee and cookies with your tech support and work together to get the best possible outcome.
In this game of websites, you truly win or you disappear, as unseen, unadorned, and outmoded sites mean you’re not worth someone’s attention. Therefore, be updated and be effective, and then you can leave your business products or services to speak for themselves.
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