How to Boost up Your Website with Effective Content Marketing Strategies
Tell me if you find this familiar that you’ve launched a website and decided to write blog posts left and right. But after a while nothing really happens until you leave the project. Meanwhile, your competitors continue to grow by using SEO content marketing services, and you feel powerless to fight back beyond a few PPC Ads.
This common scenario is often the result of a poor strategy when it comes to marketing your content. If content marketing was as easy as being a good writer, we’d all be ranked on page 1…or not.
However, to understand how to be good at content marketing, you need to learn:
Patience is necessary because content marketing is a long-term strategy that won’t yield much results without improving your domain’s reputation and its association with your brand. Consistency is important because you have to write consistently to build an audience and get more traffic to your website.
Finally, to get views of your content links and good engagement then you definitely need good advertising. However, we could write a whole book about how to be good at content marketing but following are some content marketing strategies that help you to boost your website.
Arrange your content with your business goals
First, you need to define what “good content marketing” is, because this can be very subjective to each organisation. Ideally, content should align with your business goals and existing marketing materials to help you generate leads, nurture and monetize them.
Meet with your marketing team to outline the key goals and key performance indicators you want your content to achieve.
For example, we use these metrics to determine how our content is performing:
Return on Investment (ROI): You want the time and money you invest in content production to yield profitable results.
Traffic: Traffic is a visible raw metric that can tell you how popular your brand is.
Impressions: Measure the number of results your content gets from popular channels, social media, third-party sites, or blogs.
Page 1 Rankings: Although the keyword volume is important, hardly anyone looks at SERP’s forest page. We measure the number of keywords on page 1 using different tools.
It will also inform your ongoing strategy for short-term changes to improve your campaign.
Analyse your audience
Keyword research in SEO is the most basic strategy to learn more about your audience. Even if you have some preliminary research, you should do some advanced keyword research to find the search terms and topics that are trending in your industry. Top page bidding is useful because high bid keywords have a commercial purpose and let you know which keywords are most valuable to your competition. The intent of the keyword is especially important because it will not be successful in writing content with commercial intent. Once you have collected a list of keywords, you can create a content strategy focused on ranking for the most relevant keywords for your website.
Avoid plagiarism in your content
If you have copycats in your article, you can be very concerned. If you are in this situation, do not underestimate your efforts and excitement. Instead, you should use Paraphraser which will be very useful for content writers. In short, if your content contains plagiarism, you can produce high quality content without spending a lot of time avoiding or eliminating it using this tool.
Learn how to choose specific topics
Before discussing creating a content marketing plan, you need to learn how to choose topics to write about and create content. Several research tools help to bring together the top content on a topic and several related subtopics.
Find a theme around the main information objective. Most keyword tools allow you to filter by intent, but you can use your own judgement. For example, long-tail keywords and question phrases usually indicate informational intent.
There are several content analysis tools available for finding topic ideas, and you can click on Google Keyword Planner or Google Trends to see search volume. However, there are several free ways to get keywords and topic ideas.
- Google’s Related Searches
- Google Images
- Forums (e.g., Reddit or niche-specific forum sites)
- Trending topics on Twitter
- Answer the Public
Create a content marketing plan
Now that you have a list of keywords and topic ideas, you can create a plan that fits your business goals. Here are some things you need to create a content marketing campaign:
Calendar: Create a schedule for writing, editing, and posting content.
Advertising Channels: Determine which channels are best suited for a piece of content. For example, PR stories should be replicated on social media and published in the news.
Arrangement: Align content marketing with email marketing strategy to streamline PPC and content promotion. As a bonus, you can increase your SERP real estate by targeting the same keywords as your paid group.
KPI: Track specific progress of different keywords and content each month to inform your strategy on what is and isn’t working. We use spreadsheets to coordinate our content marketing plans, but project management software works just as well.
Optimize your Writing for search engines
This point is the one that damages your rating the most and can cause you grief. Unfortunately, content can suffer greatly from website UX and technical fundamentals from search engine reluctance to submit good content.
While there’s no magic formula for getting content on page 1 with a solid website, there are some basics you can do to make your content stand out as much as possible.
Keywords: Just like search engines, keywords help search engines rank for content and content. Therefore, using targeted keywords in your title and with a high density of ≥1-2% will ensure that Google understands the content of your work.
Structured Data: Structured data is a useful way to tag websites based on broad topic categories, so Google understands what blog posts are, what aren’t, and what topics are covered in blog posts.
Develop your content for UX
On the other hand, you should write for people, not computers. Here are some tips to make your content more user-friendly. Segment keywords by intent and select topics that discuss a pressing user question.
Answer the questions directly and keep the content short if possible. Use keywords naturally and always prioritise the readability of your content over its ‘searchability’.
Use correct grammar to make your reading flow. Write for a 7th grade reading level for your readers and also to avoid jargon. Use a strategic internal linking structure to help convey link authority to other relevant pages and provide readers with additional navigation options to keep them on your site.
Provide external hyperlinks to cite research and help people learn more about the topic. Avoid distracting elements like slow loading images or interstitials that drive users crazy.
Make your content clickable
Follow these tips if you want to increase click-through rates and keep users engaged with your content. Refine titles with keywords relevant to user searches (e.g. search phrase “how tall do lemon trees grow”; title: “how tall do lemon trees grow?”) Provide actionable information in your headline or list the benefits (like 10x your content or how to increase your web traffic) * Content with lists - research shows people love lists!
- Optimise your meta descriptions, content previews with targeted keywords, and the tangible benefits of clicking on your content.
- Use powerful hooks to retain people when they click on your content.
- Examples include listing startling facts, starting an “in the news” story, or using a strong quote.
Making Content Consumable
In addition to making your content clickable, you also need to make it consumable. As such, the main source of bounce rate is often people looking for a quick explanation to solve a problem overwhelmed by paragraph after paragraph of text.
Here are some tips for keeping your content available and scannable.
- Break up content with bulleted or numbered lists.
- Use proper spacing between paragraphs or headings to make content appear less condensed.
- Always write long scrolling content for mobile devices, never write multi-page content.
- Use images to break up content and emphasise points that require less text.
- Keep paragraphs to a maximum of 2-3 sentences.
- Answer questions concisely and directly. Avoid fluff!
Another important consideration is investing in an aesthetic theme on your CMS. Presenting a clean website will greatly increase your user experience.
Invest in Evergreen long content
This point may seem to contradict the last point, but it’s very easy to keep content consumable, even if you’re writing about long and complex topics.But that goes into the brevity of establishing you as a thought leader.
The express purpose of thought leadership content, or ongoing content, is to provide authoritative information on a topic. Ideally, broad content should answer as many user questions as possible and be as useful as possible.
While this Backlinko study cannot confirm that Google tends to favour long-form content with rankings, long-form content tends to attract more links, which helps with rankings.
Writing Content for Each Stage of the Sales Funnel
This content marketing tip transitions smoothly into our next consideration: writing content for each stage of the sales funnel. It refers to the idea of creating content that aligns with your business goals and overall marketing strategy.
Your sales funnel is a multi-stage marketing strategy designed to acquire and nurture leads through a series of stages that ultimately lead to a sale or conversion.Although there are several iterations of the sales funnel, the generic funnel consists of three stages:
- Decision making
Based on these stages, you can write content for:
Blogging: e-books, research, podcasts, infographics, social media broadcasting, guest posts.
Assessments: emails, webinars, FAQs, quizzes, surveys, case studies, testimonials.
Evaluation: demos, events, datasheets, CTAs.
Think, Write, Publish, Repeat
Now that you’ve mastered the skills of writing great content, it’s time to start churning. Ultimately, whether you’re a blogger or a business that wants to provide educational content to your customers, you want to create lots of content to engage your readers.
While frequency is not a ranking signal, highly linked content will bring more authority to your site and give all of your content a positive overall result. Most importantly, writing lots of content keeps readers engaged and helps build an audience.
Share your content on the right channels
Additionally, you need to promote your content through the right marketing channels to maximise its reach and engagement. These channels include social media and advertising, as well as emails/newsletters to retain existing customers.
While social media and email are pretty straightforward, promoting your content on landing pages is a great way to build brand awareness in a competitive industry. Promoting evergreen content also tends to work well on social media such as Facebook and Instagram.
Reuse the old content
Content Before we go back, however, we have a few more tips to help simplify your content strategy. We often make the mistake of not taking advantage of old content that has brought us a lot of traffic in the past. It’s easy to post content, enjoy the traffic it brings, and let it fade away while you focus on the future.
However, if you drag content to page 2 or 3 of the SERP, there is a real opportunity to reuse that content with new information, pushing it back to page 1.
There are several ways to reuse content content and add value to your website, including:
- Repurpose your content as a YouTube video.
- Reuse content as infographics.
- Re-share old favourite content on social media.
- Collection of old content, all turned into ebooks.
Hiring a Creative Content Marketing Agency
Finally, if you struggle with writing and marketing your content, you can benefit greatly from hiring an SEO agency or white label services. These services give you access to a team of marketers who can help you create, edit and distribute your content while maximising your promotional channels.
These all are the most impactful strategies which will helpful you to boost up your website and produce massive results.
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