Personal branding can be crucial to increasing engagement and attracting the right audience.
A personal brand is akin to your identityas an influencer, an entrepreneur, a consultant, or a business owner. It is the blueprint that followers and the online community at large associate with your expertise, your name, or your services, thereby making you recognizable and memorable for all the right reasons.
But what does it take to develop your own personal branding? Read on to find out!
The majority of consumers useFacebook, Instagram, Twitter, TikTok, and other types of social media platforms for all sorts of marketing purposes. Social media is a multi-faceted communication tool that lets people build their own image and present a story that’s uniquely theirs.
In some instances, establishing a solid online presence is everything, especially if your goal is to capture the right audience and expand your online network.
Here are some useful strategies for effective personal branding on social media:
Craft a Story & Identify Your Audience
Knowing the specific demographic that your page or content caters to is crucial because it will help you distinguish the key elements that set your products, services, and brand apart from competitors.
Defining your audience helps build a clear foundation for your brand’s story, something that will allow you to trigger curiosityin potential customers and emphasize your business’s strengths.
If your personal brand heavily relies on you as a person and your daily life, it might be a good idea to first make an effort to discover your personality type so you can craft a more authentic story, focus on your strengths (being on camera or creating content behind the scenes), and fine-tune your tone of voice so it resonates with who you really are.
Optimize Your Profiles
Create a bio, aprofile photo, and a page layoutthat’s specifically tailored to showcase what your brand is all about.
Stick with colors that represent your logo or business. Consistency in your use of colors and themes effectively makes your personal branding more striking and noteworthy to your target audience.
Regularly Post Relevant Content
Keep your followers posted with content that’s relevant to your business. Start by introducing your products and services. Post high-quality photos of your products. Share reels that feature what the day-to-day work environment in your office is like.
If you have upcoming promotions, then your page is the perfect setting to announce big and exciting changes in your company.
You can also take advantage of online surveys on social media to try and gauge your target audience’s interests and preferences better.
Choose an Aesthetic
Use a social media aesthetic that reflects your brand identity and resonates with your audience.
You can create your own visuals, such as mascots and avatars, which you can feature on your infographics and other forms of content.
Below are some of the most highly recommended tools for successful personal branding across all social media platforms:
Somiibo is a social media automation platformthat helps you grow your followers and boost your online presence organically.
Somiibo focuses on establishing relationshipswith a high potential for reciprocity, building your social proof, and expanding your network by doing the heavy lifting when it comes to promoting your brand across different social media platforms.
Using a well-made resume is a good way to establish your personal brand. It gives you a chance to make a great first impressionand define your brand identity.
You can do that easily by using a resume builder like Resume.co and choosing one of their pre-made resume configurations. Start by writing a compelling summary statement that highlights your own value proposition. Then, focus on listing your achievements and the impact they had in your previous workplaces. Pro tip: quantify them when possible.
Next, tailor your resume to highlight the skills and expertise that align with your brand. You can even maintain a consistent visual identity by choosing the resume layout and colors right from the resume builder. Lastly, add in testimonials or recommendations to establish yourself and your personal brand as a professional.
Remember, your resume is just one part of your personal brand, and ensuring consistency across your entire brand will help you strengthen it.
Among Buffer’s impressive features are tools for planning and publishing contentfor your personal branding, social media performance analytics, and a customized landing page builder that lets you consolidate all of your content in one place.
If you’re stuck with ideas on how to better promote your brand, Buffer’s AI Assistant helps you generate ideas and repurpose old content for your future social media posts
SproutSocial is user-friendly software that specializes in social media management and analytics.
With SproutSocial, you can scale engagement on your posts, seamlessly schedule and publish contenton your pages, and listen in on trends and social conversations that could be relevant in preparing your next marketing strategy.
Personal Branding Success Story
Rand Fishkin, dubbed the Wizard of Moz, is the co-founder of Moz(formerly SEOMoz), an all-in-one SEO suite that lets businesses and entrepreneurs boost their search engine rankings organically while maintaining a competitive edge in the market.
With a good grasp of what it takes to truly ace Google’s search rankings, Fishkin went on to delve deeper into the intricate workings of Search Engine Optimization. He dedicated time to honing his expertise in SEO until such time that he rose to fame as a reliable authority in SEO.
He then launched his blog, SEOMoz, which later developed into a consulting business for SEO and digital marketing. The rest, you could say, is history.
Without personal branding, it is impossible to stay afloat in today’s highly competitive and tech-driven marketing scene.
After all, you need to stand out from the crowd by underscoring what makes your business special and what’s worth capturing the attention of potential followers.
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