Expert Marketing Tips for Self-Published Authors

Expert Marketing Tips for Self-Published Authors

Self-published authors have taken over the publishing industry in recent years. The way that self-publishing has boomed is a result of many writers choosing to skip publishers and get their work out there on their terms. Self-published authors have been able to make a name for themselves without the help of a publisher, but what sets these writers apart from traditionally published writers? From marketing tips to publishing best practices, this list of expert marketing tips will help you conquer the world of self-publishing.

Book promotion

One thing that sets them apart is how they market their books - most traditional publishers handle all aspects of advertising and promotion, while self-published authors are responsible for coming up with ways to promote themselves and their work on social media, book review sites, etc. Deciding to publish through companies like there are extra perks such as distribution through their channels. This can cut down your engagement. However, you should try to promote it yourself as well. These tips will help you develop a strategy for selling your books to readers online:

Market on more than one platform

If someone enjoys reading mysteries, they might check out your self-published mystery novel on Amazon while hanging out in the mystery section of their favorite bookstore’s website. By marketing yourself on multiple platforms, you increase your chances of reaching potential readers.

Build up your social media presence

The best way to get exposure is by using social media sites like Facebook and Twitter to share links about your book. Readers are constantly browsing these sites for cool new books to read, so this is a great platform for you to advertise your work. Plus, social media sites give you the chance to interact with readers and other writers.

Aim for word-of-mouth advertising

The number one way to get people talking about your book is through personal recommendations. This means that before you publish anything, offer an early version of your book (or part of it) to family and friends so they can read it and share their honest opinion with others. You’ll be surprised how much more effective this simple technique is compared to cold marketing approaches like online ads or flyers.

Seek out book reviews

Getting good reviews for your self-published book is essential, as they help convince potential readers to buy your book. Fortunately, many websites offer free book reviews, so be sure to take advantage of them.

Use paid advertising

Paid advertising is a great way to reach more people who might be interested in buying your book. Services like Google AdWords and Facebook Ads allow you to target people based on their interests, which makes it easier to connect with potential readers.

Publishing best practices

Besides marketing your work, there are other important things to keep in mind when publishing a self-published book:

Set your book’s price

One of the main things that traditional publishers look at is how much money you’re willing to invest in marketing and advertising, as this shows how dedicated you are to making your book a success. While self-published authors don’t have as much flexibility in pricing as they would through a publisher, it’s still important to choose a reasonable price for your work.

Keep track of sales and reviews

Another thing that traditional publishers will want to know is whether or not you’ve been keeping track of your sales and reviews on all platforms (eBooks, print books, etc). It would help if you could provide them with stats from book services like Author Central or Goodreads, which keep records of this information.

Get help from professionals

Self-publishing can be a daunting task, but that doesn’t mean you have to do it all by yourself. Many professionals can help you with editing, cover design, and other aspects of the publishing process. By outsourcing some of the work, you can focus on what you do best: writing!

Importance of cover design

Besides the content of your book, one of the first things people will notice is its cover. This is why it’s important to have a well-designed cover that captures the essence of your book and makes people want to read it. If you’re not sure how to go about designing a cover, many online resources can help.

Hire a good designer

As mentioned before, self-publishing can be a daunting task, so it’s best to get help from professionals who know what they’re doing. A good cover designer can help you come up with a design that will make your book stand out from the crowd.

Use online resources

If you’re not sure how to go about designing a cover, many online resources can help. Websites like Fiverr and 99designs offer affordable services from professional designers, so be sure to take advantage of them!

Experiment with different designs

One of the best ways to find a good cover designer is to experiment with different designs until you find one that you like. This might take a bit of time, but it’s worth it in the end!

Self-publishing has become a popular way for writers to get their work published. With thousands of eBooks being published every day, it’s hard for writers to stand out from the crowd. However, there are ways that you can improve your chances of making an impact with self-publishing. These marketing tips will help you create a successful self-published book.

 Writing best practices

Besides following ethical marketing guidelines, there are some other writing best practices that you should follow if you want your self-published book to be a success:

Use subheadings throughout your eBook

Since eBooks are read on a screen, rather than on paper, it’s important to use subheadings throughout your book to break up the text and make it more appealing to readers.

In addition to using subheadings, another way that you can help improve your eBook is through internal links. This helps navigate a reader to different parts of your book without having them leave the page they’re currently reading. They also give readers additional information about what they’re reading.

Split chapters into multiple parts

While single-chapter eBooks have their place, there’s a trend towards splitting chapters into multiple parts to make them more readable. This also allows you to include more ads and links within your book, which can help you make some extra money.

Proofread your work

This one should go without saying, but it’s important to proofread your work before you publish it. This will help ensure that there are no errors in your text that could potentially turn readers off.

Person blowing confetti

Publishing your book can be an exciting and rewarding experience, but it’s important to remember that success doesn’t happen overnight. With hard work and a little bit of luck, you can reach readers online and build a following for your work.

Like what you're reading? Subscribe to our top stories.

We are continuously putting out relevant content. If you have any questions or suggestions, please contact us!

Follow us on Twitter, Facebook, Instagram, YouTube

Ready to dominate social media?

Get started now.

Image Description