Building Brand Awareness Through Social Media: 5 Overlooked Practices

Social media is a wonderful tool that is used by billions of people throughout the world. People will often use it to learn new things, follow their favorite celebrities, keep up with news or sports, or communicate with people from all over the world.

You can even leverage LinkedIn cover photo to help you build your personal brand. But in addition to helping people stand out, social media is great for businesses to stand out and build up brand awareness.

This article is going to go over a few great, but often overlooked, ways to build a better brand on social media.

One of the best and most basic, yet most overlooked, ways to build your brand on social media is to take your interaction and engagement to the next level. If all you do is promote, you won’t find nearly as much success as if you sprinkled in a bit of interaction with your customers, fans, or community.

Take time to ask them questions, respond to concerns, send out polls, and request their feelings about certain changes or adjustments to products or services. If you can truly connect with your audience, not only will it make them more loyal, but also more willing to share your brand with others.

Interacting and engaging with your audiences shows them that you care about and value what they have to say. Don’t hesitate to have some personality in your interactions on social media as well, as long as it aligns with your brand voice and personality.

Maintain a High Level of Consistency

Being consistent on social media is another great way to build your brand. When people follow or subscribe to you on social media, they do so with an expectation of getting some kind of value from you in most cases. This could be entertainment, special deals, or to simply keep up with what you are doing as a company.

If you go from posting twice a week, to once a month, you are going to lose followers and much of your audience might forget about you or move onto your competitor. Take some time to familiarize yourself with how often to post, and make an effort to stay consistent.

If you cannot manually make posts on a consistent basis, consider scheduling them. In addition to posting consistently, you need to ensure the content you post and your brand voice is also consistent.

Go Live

Going live on social media is a wonderful way to connect with your audience in real time, and on a deeper level. Whether you are answering questions, showing off your facility, or anything else, hosting a livestream can help you build up your brand.

Showing the people behind your brand can make your business more human, and help people see you as more than just a business. Your customers or potential customers can often relate to you a lot more if you show the faces behind the business, and they will appreciate how transparent you are.

Work With Micro-Influencers

Working with influencers is a great way to reach completely new audiences and get in front of more eyeballs. However, while many businesses are obsessed with working with incredibly popular influencers, working with micro-influencers might be the way to go.

Sure, they may have smaller fan bases, but their fans are often very dedicated and engaged. Their audience may feel a special connection with them that fanbases of larger influencers or creators may not have. So anything that a micro-influencer shares, you can be sure their audience will generally be willing to check it out. Also, working with micro-influencers will be much more affordable.

Give Something Away

Last, but not least, another great way to boost visibility and help more people become aware of your brand or company is by holding a giveaway. You could give away a shirt, a gift card, one of your products/services, or even something else that your target market will want.

As long as the prize is something decently desirable, you should have no trouble getting people to enter. It doesn’t need to be incredibly expensive, as people love free things. Simply have people enter by leaving a comment on your post, sharing a post, or tagging some friends, and you can instantly get your post or business in front of more eyes.

In conclusion, we hope that this guide has been able to help you learn some of the best and most overlooked practices for building brand awareness on social media.

We are continuously putting out relevant content. If you have any questions or suggestions, please contact us!

Follow us on Twitter, Facebook, Instagram, YouTube