7 Writing Tips to Promote Your eCommerce Store on Instagram

7 Writing Tips to Promote Your eCommerce Store on Instagram

Instagram is much more than an image-sharing app. It’s a global marketplace where customers discover new brands and products and share honest reviews of the items they like and don’t like.

According to official statistics, 90% of people on Instagram follow a business. So if you run an eCommerce store and want to reach a wider audience, you should start building your brand presence on Instagram.

Don’t know how to get started? Follow these writing tips, and you will create winning posts and get your brand noticed.

Highlight the authenticity of your brand

There are many eCommerce stores out there that sell products similar to yours. If you want people to buy from you, you should highlight the authenticity of your brand. Each of your Instagram posts should have something special in it – something that will help customers distinguish your brand from others.

Let’s consider an example. Hiptipico is an ethical fashion brand that sells embroidered bags and accessories. All products are made by Guatemalan artisans who strive to preserve Maya culture. How Hiptipico’s Instagram posts differ from other posts? Each post comes with a caption written in English and Spanish. In such a way, the company shows that it targets a global audience while supporting the local Spanish-speaking artisans and their culture.  

Example of multi-lingual post

Think of the values your eCommerce store promotes and about the unique features your products have. It will help you come up with an idea of what you should add to your Instagram posts to make them stand out from the pack.

Make it fun

Keep in mind that no one will want to follow your store on Instagram if all your posts look more like ads. To engage users, you should create fun, entertaining content. You should use humor in your writing to create captions that make people smile.

Example of fun post

Add a call to action

Every time you write for the web, you should remember to use call to actions. If you add a question or a phrase that motivates users to take action, you will increase the conversion rate.

Here are a few call to action ideas for Instagram content:

  • Tag a friend
  • Comment below
  • Click the link in bio
  • Contact us anytime
  • Caption this
  • Shop now
Example of post with call to action

Use one call to action per post, and you will drive engagement on your content. This tactic will help you get on the Instagram explore page and boost your visibility.

Leverage storytelling

People do not remember facts, but they do remember stories. If you want to create memorable posts, become a storyteller and write a narrative.

You can share a story of your brand, your customers, or the expert in your niche. A “story” can be a short quote, a childhood memory, or a specific idea that you want to promote.

If you can’t boast outstanding storytelling skills, ask experts to help you with this task. Visit a website where you can order news article writing and other writing services. There you will find experts who will create winning Instagram posts for your eCommerce store.

Example of post with storytelling

Use social media acronyms

Who is your target audience? If your customers are Millennials and Generation Z, you shouldn’t keep your language formal. You should set a friendly, informal tone and consider using social media acronyms and slang.

Studies suggest that the use of internet slang helps to get users’ attention. If you write “pls” instead of “please” or DYK instead of “Did you know?”, you will create a more appealing Instagram post and engage your customers.

Example of acronyms

Use hashtags

A hashtag is an effective tool for content promotion, and you can use it to spread the word about your eCommerce store. The only trick here is that you should choose the right hashtags that are relevant to your post. If you use random hashtags that don’t relate to your post, Instagram may hide your posts from the search tab.

Here is a list of hashtags you can use to boost your Instagram SEO efforts:

  • Hashtags that describe a picture (e.g., #accessorize, #fashion)
  • Unique branded hashtags that represent your store (e.g., #Furla, #FurlaFeeling)
  • Niche-specific trending hashtags (e.g., #fridayfashion, #badhairday)
Hashtag post example


Instagram allows you to use up to 30 hashtags per post. However, we don’t recommend you use them all – it may make your captions look spammy.

If you want to get the most out of hashtags, you should use one to seven hashtags per post. You can place them within at the end of the caption or at the first comment.

Need help with hashtags research? Feel free to use products designed by software development companies for this purpose. Hashtagify, Ingramer, and TagsFinder are great tools for finding relevant and trending hashtags for Instagram marketing.

Create a sense of urgency

Do people follow you on Instagram but don’t buy your products? Create a sense of urgency in your posts, and you will increase your sales.

If you use phrases like “only two items left at this price” and “limited edition”, you will motivate your follower to visit your store and buy your products. You will make people believe that they will miss a great opportunity if they don’t make a purchase right now. It’s a simple psychological trick, but it always works.

Sense of urgency post example

Wrapping up

Instagram gives you great opportunities to promote your eCommerce store. Make sure to use these opportunities wisely.

Follow these seven tips and create outstanding content to turn your Instagram followers into customers.

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