5 Ways to Improve Content Marketing in Education
Like any other business, educational institutions also have to brand their market too. In marketing there is a competition in order to attract more and more students; also you have to show that you have a lot to offer. You have to show that your staff and faculty need every student to succeed. Before digging straight away into the tips about how to improve content marketing in education, it is really important to understand what content marketing is and why it is so important in terms of education? Quality content marketing is needed to significantly strengthen an academic institutional brand. Frequent use of search engines and social media makes content marketing world the absolute space to promote your educational brand. Talking about the educational branding many platforms or websites online like peachy essayaims to provide students with all sorts of academic assistance from their experts which help students from small assignments to major projects including dissertation writing help.
Education marketing is very different from education based marketing, which involves education of prospects instead of pitching them in order to gain trust of the client. On the other hand education marketing includes each and every activity in educational sector, including the following:
- Promoting educational apps
- Promoting educational institutions on social media
- Marketing for higher education
- Educational sector’s digital marketing
- School marketing etc.
According to the institute of the content marketing, nine in ten students are expected to use the internet for selecting the next study destination or picking up their future career path. Due to this it is a great responsibility being a content writer to provide with the best marketing content in education. Here are the top 5 strategies that would help:
1. Improve Your Website
Your website is your first impression and your first source of interaction even before the client contacts you so that has to be perfect and eye catching at any cost. A bad website experience- even on mobile- it can devalue your offer and reputation which eventually results in decrease of engagement, site traffic and more.
Consider these stats:
- 79% of people who don’t like what they find on one site will go back and search for another site.
- Mobile users are 5 times more likely to abandon a task if a site isn’t optimized for mobile.
- 40% of website visitors will leave if the site takes more than three seconds to load, and 47% of visitors expect your site to load in only two seconds.
2. Improve Your Search Engine Strategy
These 3 elements must be included in your school’s search engine strategy:
1- Online reviews Online reviews are now your school or district’s first impression, and if you don’t have a four-star or five-star review, you may never even earn a click-through to your website
2- SEO (Search Engine Optimization) SEO is a long play that many school marketers don’t have the time or resources for. It requires keyword research and implementation across your site’s title tags, meta descriptions, on-page content, and in most cases, the creation of a good blog.
3- Paid Per Click Advertising (PPC) PPC ads are a powerful digital advertising tool you can use to help generate more awareness and website traffic for your school.
3. Start a School Blog
A blog is really a great way to start with, as it builds leadership, you can tell many success stories of your school students. You can elevate the voices of demands from the community for students. This way you can also improve your organic performance in the search engine as well. While a school blog is by no means as important as some of the other marketing strategies on this list (i.e. your website!), for schools and districts looking to take greater control of their online storytelling, a blog is a great place to start.
4. Invest in Consistent, Meaningful Social Media Ads
If your school hasn’t invested in social media ads yet, now is the time. Your prospective families spend a lot of time on social media, and this is a smart (and affordable) way to build awareness and eventually increase enrollment.
Social media is a great advertising tool because:
- The average cost-per-click is significantly lower than search ads
- You can diversify your reach with a variety of lists and campaigns
- There are a variety of ad formats to experiment with
But, it has to be done right.
If you’ve run social media ads in the past without success, it could have been an issue with your ad content, creative, audience, or even goal. For example, promoting your school’s open house to a list that has never heard of your school is going to fall flat.
5. Consolidate Your Social Media Accounts
While paid ads can help your admissions funnel gain momentum, a consolidated organic social media strategy can help with all-around marketing and communications. If your school or district is struggling to manage a variety of rogue Facebook, Instagram and Twitter accounts that are either out-of-date or off-brand, this could be an easy win for you!
Schools should only have one Facebook page, one Twitter account, and one Instagram profile. While Twitter is often seen as the “exception to the rule” as schools and districts alike use this platform for sports teams and clubs to provide timely updates, it is essential that your school or district maintain a single profile on Facebook and Instagram — as well as other channels like LinkedIn.
With the seven education marketing strategies explained in this article, you shouldn’t have any problem successfully marketing your education service or product to students of all ages. Well rounded approaches to marketing education programs will take advantage of most or all of these strategies as part of their educational marketing plan.
The challenge of the current global pandemic also presents opportunity to those who are prepared. School marketing strategies can benefit from a focus on safe learning in their marketing content. Educational websites and apps can also benefit by presenting themselves as safe alternatives to in person education.
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