A video has the potential to be far more engaging than text alone and can help you connect with people in a way that feels natural and easygoing. But if you are not careful, your video can also look like every other video out there on the internet: boring and unengaging. So how do you make sure that your videos stand out?
Your video should be short.
Your video should be as short as possible, but no shorter. A good length is 3-5 minutes (unless you make an explainer video). The first few seconds of your video are crucial for hooking your audience, so use them wisely. Use subtitles if necessary to ensure your message is clear and concise throughout your video. Additionally, it is a good idea to use a voice recorder to guarantee high-quality audio. Also, make sure you have a catchy title and an attention-grabbing thumbnail image that will catch people’s eye when scrolling through their feeds or browsing YouTube search results.
Be the expert, not an expert.
The first step to creating a video that can stand out in a crowded digital marketplace is to be the expert, not an expert.
You may have heard this before, but it’s worth repeating because it’s so important: your audience wants to hear from someone who has real-life experience and can speak from their own experiences with your product or service. They want to know what works and why, so you need to be willing to talk about yourself and what you do. You do not need fancy degrees or titles before your name; just start telling stories about how your product helped someone when they needed it most. The more specific examples you provide, the better chance they will take action (and buy).
You do not need a lot of fancy equipment or software to make a good video.
You can use your phone, a screen recorder, and even your webcam if you have one. If you want to step it up from there and edit your videos, a video editor will do the job just fine. By using a video editor, you can make your videos look more professional and engaging, which can help them stand out in a crowded digital marketplace.
Focus on a single message.
You need to focus on a single message to ensure that your video stands out in a crowded digital marketplace. Do not try to cover too much in one video. It is better to create multiple videos; each focused on one specific topic or aspect of your business.
Don’t try to do too many things at once either: don’t be both the expert and the teacher; don’t be both the entertainer and the educator; don’t attempt humor and drama in your videos (unless they are very different types). Instead, please choose what you want viewers’ takeaway from watching this video, whether it is information they need or inspiration they crave–then focus every aspect of production around achieving that goal.
Video is an effective way to tell your story.
There are many reasons why video is a powerful medium and can help you build trust, connect with people and build your brand:
- It is engaging. Video grabs attention because it is not static like text or images; it moves and has sound. People have evolved to respond better to moving pictures than still ones because they are more exciting and easier to process in our brains.
- It lets you show rather than tell what makes your business great. You do not need words when you can use visuals like charts or photos instead (or even both). It gives viewers more information about what makes your company different from others. Hence, they feel confident that they’re making the right choice by choosing yours over another business offering similar products/services nearby them, geographically speaking.
Video can help you connect with people and build trust quickly, so it is worth learning how to use it effectively
Video can help you connect with people and build trust quickly, so it is worth learning how to use it effectively.
- Video is a great way to connect with people. Video is an incredibly powerful tool for building trust and engaging your audience. It lets you show them who you are as an individual or business in real time. When people see themselves reflected in videos made by others, they’re more inclined to identify with them (and therefore be more likely to buy products). It also makes a video great at generating sales leads, which is why so many companies are investing heavily in this medium right now.
We hope these tips will help you make better videos. A video is a powerful tool that can help you connect with people and build trust quickly, so it is worth learning how to use it effectively.
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