Have you ever wondered how far you can go in an eCommerce business? Well, the sky’s the limit for eCommerce businesses. The demand for online shopping is increasing day by day among users.
According to a study by Statista, there will be 291.2 million online buyers in 2025. As a result, many business owners avail of eCommerce app development services to reap huge profits.
In this blog, you will come to know about some amazing reasons why your business needs a mobile eCommerce app.
Top Reasons Why Your Business Needs A Mobile eCommerce App In 2023
1) Scale Your Business Through Mobile eCommerce
Smartphones have gradually taken over the eCommerce industry. According to Statista, 67% of all eCommerce sales are from mobile devices. In the next two years, it is predicted that mobile commerce will control 73% of all eCommerce sales worldwide. Mobile commerce makes it possible for every user to shop for their favorite products and brands from anywhere and anytime. Finding the right eCommerce Platforms is key to your success.
Therefore the best way for your eCommerce store is to get its share of the pie with mobile app development.
Well, mobile app purchases are growing at a rate of 54% year over year. That’s the highest rate compared to any other category of apps.
Seeing the insights, it can be denoted that one can easily scale their business with the help of a mobile app.
2) Get a Competitive Advantage Through a Mobile App
In today’s competitive world, your eCommerce business is incomplete without a mobile app, and in fact, it is one of the major disadvantages. Most customers prefer shopping online through mobile apps rather than going to the eCommerce store. It can give you a competitive advantage, where you can promote your product and services online and reach a wider audience through the app.
One major benefit you can avail by developing a mobile app is you get a business analytics tool. This tool is very helpful in terms of your business. You can track your customer’s orders/cancellations, the most demanding products and services of your business, total profit/loss, employee productivity, and many more things are there on the list.
Every business developing its mobile app must integrate this feature to analyze its business and make quicker decisions based on the insights.
4) Higher Conversion Rates
Let’s go back to the numbers. Everything you do should improve your KPIs and ultimately benefit your bottom line at the end of the day.
Conversion tracking is a great place to start. If we look at the difference between mobile app conversions and mobile website conversions, we will see a significant difference. When you look at these numbers side by side, the app is obviously the winner.
Consumers see 286% more products and add items to their shopping cart at an 85% higher rate when buying from an app than from a mobile browser.
The products viewed per session and the cart add rates are incredible, but the only thing that matters is the conversions.
The bottom line is simple. More conversions translate to more dollars, and mobile apps generate higher conversion rates.
To succeed in your business, you must take care of your users. You need to provide them with a platform that can give them a personalized shopping experience. The best platform that proves to provide a great shopping experience for your users is developing an engaging and responsive eCommerce app for your business.
Personalization is a crucial component of eCommerce success. Some of you may already be using personalized tactics to drive eCommerce sales.
For example, when a customer signs up to receive emails from your business, they can segment them into a category based on factors such as age, gender, or location. Then you can send them specific emails to improve their experience.
When a user visits your website, you can customize the home page based on its location. If you’re selling clothes, a customer shopping in New York City in December shouldn’t see bathing suits, but a customer in Miami should.
An eCommerce mobile app takes personalization to the next level. With an app, you can track the user’s browsing and purchase history to offer personalized recommendations.
You can combine this personalization strategy with your push notification campaigns, which we discussed earlier. Instead of sending the same push notification to everyone with your mobile commerce app, you can send specific notifications based on user preferences.
It will be a great decision if you are planning to connect with a mobile app development agencyto develop an eCommerce mobile app for your business. While developing an app, you must consider the reasons mentioned above as it will benefit your business, and you can streamline your business to grow faster.
Steven Martin is a senior app developer at AppsChopper, who is not only passionate about coding but also likes to share his knowledge via writing unique content. He is dedicated to his work and stays updated with all the latest technologies trending in the market.
Like what you're reading? Subscribe to our top stories.