Starting and establishing a business requires enough time, effort, planning, and a great mind to succeed. Knowing every detail in your company, creating goals, and combining ideas are necessary to ensure a business’s long-term success. Of course, the ability to satisfy the needs and interests of the clients is also an effective way to ensure the business’ profitability.
Creating a business plan means building an effective marketing plan. But why is it important? A great marketing plan enhances brand awareness, market reach, customer communication, and many other benefits useful to achieve business growth and success.
In today’s time, trends have enabled the existence of creative marketing ideas, which, most of the time, are effective in getting the attention and interest of the business’s target market. To help you get, here are five creative marketing ideas you can consider in your business.
Digital marketing, also known as online marketing, is any marketing effort to promote the business’ brand through social media and the internet. As most people spend more and more time using social media and mobile phones, this marketing style is one way to keep up with the trends and better connect with existing and potential clients.
One way to get creative using digital marketing is through advertising on social media platforms, websites, and search engines. Different forms of online advertising include Social Media Ads, Product Listing Ads, Banner Ads, Video Ads, Affiliate Ads, Email Ads, Organic Ads, etc.
In particular, Google has a marketing platform that encompasses different digital marketing options for businesses, including Google Ads, Google Analytics, and Google Businesses Profile, to name a few. Google is processing approximately 8.5 billion daily searches worldwide and has earned more than a hundred million dollars in advertising.
Moreover, data showed that 75% of Americans are using Google, while 94% of the search engine market is done on the platform in Australia. Thus, services like Google AdWords management in Sydney, Perth, Newcastle, and other cities are highly available for businesses to try.
2. Go Conversational
Communication is the key to building customer awareness, trust, and loyalty. How you communicate and connect with your customers can affect their satisfaction and buying decisions. Going conversational is one way to positively connect and engage with your existing and target market.
Conversational marketing can lead to excellent customer experience. Try to be as accommodating as possible when communicating with your customers. You can also incorporate a conversational tone into your content creation! That way, you can relate more to your market and attract and build customer interest with fun and relatable product content.
Using corporate jargon, complex terms, and the like may not be ideal when engaging with your customers. Not unless the services you offer and the client you engage with require you to use one (ex., your clients are professionals). Then, of course, you must match your client’s tone.
3. Make Use of User-Generated Content
User-generated content is content made by customers who were able to try your products or services posted on their social media accounts or other platforms online. But how is this helpful to your business?
Target markets are more likely to react positively to product content made by people with actual and positive customer experiences with your business. This can influence their purchasing decision.
This user-generated content may include photos, videos, and recommendations from your existing customers. In today’s trend, most of these contents are posted on social media, especially in TikTok, leading to the sales generation of positive customer feedback that is effectively passed on to other people within your target market.
You can share and repost these contents on your business’s social media accounts or website as long as you get permission and give proper credit to the content owner.
4. Jump on the Trend
Social media, in particular, can generate an unending number of trends. As mentioned, keeping up with the trends can be your edge in this competitive industry. But how do you do it? Incorporating trending topics in your product and advertising content can enhance customer engagement and relations.
You can do this by posting fun content about internet virals or annual celebrations. If your business’s audience and target reach allow it, incorporating humor into your content can also effectively promote your business to a more diverse customer base.
5. Do Product Giveaways
Another creative marketing idea you can try in your business is a product giveaway. This is commonly done during your business’s special events and similar celebrations. Giveaways are commonly done, of course, with public participation and come with mechanics to help enhance product reach.
An example of this is that participants must first like, follow, or share your business’s social media page before they can be eligible to win the giveaway. This marketing effort can help increase customer engagement and grow brand awareness in no time.
Marketing efforts can come in different ways and forms. Exploring different creative marketing options is key to growing and fostering the business. All you have to do is choose, apply, and make use of a marketing plan that matches and efficiently works in your business.
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