The advertisement service supported by Google, formerly known as Google AdWords, now Google ads, was introduced to the world in the year 2000. Widely recognized as one of the leading and most effective ways for reaching new customers, studies show that Google Ads is also capable of growing your business. However, in order to take full advantage of the service, it is critical that you approach carefully, in order to maximize the return on your investment. With that said, let us get started with this special Google Ads orientation.

What are Google Ads?

Google Ads is a service provided by Google intended to grow your business by intuitively targeting prospective customers. The service functions as a pay-per-click marketing strategy that looks to target digital consumers. Due to its ever-growing popularity, the Google Ads atmosphere is regarded as one that is highly competitive. In fact, the Ads are viewed by as many as 90% of the Internet population, which is partially why the costs for things such as keywords have risen as of late, making campaigns much more expensive. Whether it be new or old businesses, millions of companies worldwide resort to Google Ads when hoping to reach new customers, which is why it carries the title of the world’s largest online advertising network.

Advertisers who choose to utilize the far-reaching range provided by Google Ads can pick between two main networks when choosing how to target users. The advertisement service employs a sophisticated algorithm that displays the Ad to people who enter relevant keywords. Google Ads gives users the choice to either place a visual banner-style advertisement or not, but this is on the condition that the website is part of the Display network.

Account Structure Optimization

After setting up an AdWords account, you will need to start thinking about the structure of the said account, as a good structure can have a direct impact on the pay-per-click metrics, which includes things such as quality score. A good quality score can lower cost-per-clicks. However, the benefits reach far beyond just lower costs, as it can also lead to more relevant traffic and clicks your way and facilitates both maintaining and optimizing your account. Depending on the number of campaigns you run, your account structure will vary from quite simple to extremely complex.

Managing Keywords

When it comes to understanding and managing the keywords linked to your ad, there are a number of factors you will need to consider in order to reach maximum output. First off, you will need to realize that advertisers do not buy keywords outright, instead they place bids on their chosen keywords. The reason Google Ads have strictly stuck to maintaining this method of approach is that they hope to ensure that success is not exclusive to only the big companies with large budgets. Instead, they have chosen to function in the same way as an auction.

Keywords even play into the overall structure of your AdWords account, which is why they have to be considered side by side to the structure of your account. Typically, a good and sturdy structure depends on how well the initial analysis and planning was. This website here goes into detail about the different aspects you should ponder about, citing keywords as the major player, with writing ads coming in as a close second. In fact, keywords need regular monitoring and constant updating, which speaks to how critical of a decision they are.

The Art of Writing Compelling Ads

With the purpose of running a successful campaign, it is highly advisable you turn your attention to writing a compelling ad. This works in conjunction with your chosen keywords, so make sure you choose wisely. Look to be as persuasive as humanly possible, without coming off as desperate, to get people clicking. Although Google Ads offers a wide array of advertisement formats to choose from, text-based PPC ads stand at the center of AdWords. Regardless of how good you are at writing ads, writing a compelling ad for Google Ads can prove to be extremely challenging, not least because of space restrictions. That’s right, Google Ads offers limited space to advertisers, in which they are expected to craft a very short, yet still very compelling message. As such, you will need to consider the obvious aspects, such as language, and the perhaps less obvious ones, which may call for the need to leverage an emotional response.

User viewing ads dashboard

Once you have planned a careful and winning approach to creating a profitable ad, all that is left is to evaluate the overall strength of your Google Ads account. Look to receive a Google Ads performance grade, and depending on the grade, you will either need to make adjustments or leave it as it is.