Most businesses, especially the smaller ones, don’t have an unlimited marketing budget. This is precisely the reason why they have to be selective and strategic in choosing the platform or medium they’ll use to market their products or services. It takes more than just a good website or e-commerce store to be successful. Your customers need to know about you and think of you as an authority in your niche. To do this, you need to go beyond beautifying your e-commerce store. Take it from the makers of Hawthorn berry capsules, a renowned brand in its industry, your business should shift its investments on social media marketing to see better results.

In the U.S. alone, more than 70% of its population has a social media profile. Next year, it is projected that the total number of social media users will reach 3.1 billion. If you’re looking for exposure, this is the best opportunity for you. If you’re still unconvinced, read these reasons:

People check their social media accounts more than five times per day

People don’t only have social media accounts, they also check these accounts frequently every day. Connecting with your customers can be easier if you maintain an active social media account. Engage them by posting or sharing viral content that can add value to them and provide an answer to what they’re looking for. You can even use your social media account to market or advertise your products and services. For businesses that are still not on social media, you might want to shift your focus here. Otherwise, you’ll be missing out on something very important to help you connect with your target market and engage with your prospective leads.

Customers are more receptive to social media marketing messages

People are active on social media channels because these platforms are easy and fun ways to network, stay connected with current events, and remain in touch with family and friends. Typically, social media advertising is part of the news feed and can be seen as a fun way for people to connect with their favorite brands.

Customers that are following their favorite brands on social media do so because they find the information and content of these social media campaigns relevant and highly-valuable. It doesn’t matter if they’re learning something about the brand, enjoying entertaining content, or looking for great deals; the point is these social media users are not antagonistic to engaging with their favorite brands through these social media channels.

Because you can be more conversational and approachable on social media, your consumers are more receptive to you and your brand message. It’s like seeing the human side of somebody you thought was devoid of feelings and emotions. Through this method, they start seeing you as friendly, reliable, and trustworthy and this translates to more sales.

Social media marketing can improve brand recognition

Social media can help you improve your visibility online. Your well-designed e-commerce store and well-described products can only go as far as your visibility. If people don’t get the chance to visit your store and learn about your products, your sales won’t improve. They won’t magically grow, either. The more frequently people see your brand out there, the more they will see you as reliable and trustworthy.

Businesses who know what they’re doing even share unique and SEO- targeted articles through their social media posts with relevant backlinks. Quality content can increase your website traffic and improve the quality of your leads.

There are plenty of ways for businesses to approach marketing. There are even lots of ways to market yourself online. However, if you have limited time and limited resources, you need to achieve the desired results in one try. The goal is to increase the conversion about your brand and close more sales. These goals can be seamlessly accomplished with the help of social media marketing.