According to statistics, there are between 12 and 24 million eCommerce websites in the world. If you have your own eCommerce store or are planning on creating one, you’re probably thinking about what you can do to find success and which eCommerce trends to follow.

There are some things all good eCommerce stores have in common, parts without which they would undoubtedly fail. And if you’re serious about making a profit and being successful, you should apply the same strategies.

If you want to improve essential eCommerce metrics, read the tips below.

The perfect domain name

Name Silo statistics

A domain name is much more important than many people realize. Your domain name is like your website’s home address and it isn’t something that should be taken lightly. It can influence your success much more than you realize and it’s just as important as your company name.

The domain name you choose needs to be memorable and appropriate for your business. There are a few things that you should take into consideration when you’re choosing a domain name.

When you finally decide on a good domain name for your website, it’s time to register it. While domain registration could cost you up to thousands of dollars, this doesn’t necessarily have to be the case. It’s possible to find great and cheap domain name without breaking the bank.

Attractive web design

A man visiting a website on a laptop

When you start an eCommerce store, you need to think about how you’re presenting your brand to the world. The look of your website is a rential ceflection of your brand, and you won’t go far if you don’t have a well-designed website.

Even if your products are high-quality, potential customers won’t be interested in them if your design is off-putting. After all, your website is there to establish credibility for your brand. A well-designed website shows that you are a serious company that deserves trust from customers.

A good website should have the following characteristics:

eCommerce plugins

The WordPress logo

If you made your website with the help of a website builder such as WordPress, you will have the option of using plugins. There are various plugins that can help you run your eCommerce business and even boost sales.

A man visiting a website on a laptop

There are a number of plugins that differ by cost, ease of use, support, and various other factors. It’s important to do research on all plugins to make sure you’ve chosen the one which fits your website the best.

However, there are some WordPress eCommerce plugins that any website could benefit from:

High-quality product images

A photographer holding a camera

Every experienced eCommerce store owner knows the importance of product images. Since your customers can’t physically handle your product, they need an accurate visual representation of it.

Product images have a great influence on potential customers. They help them decide whether or not an item is worth purchasing, so it’s important to show your products in the best possible light.

Here are some tips on how you can take great product images that will surely impress your customers:

Educate your audience

The words Frequently asked questions under a magnifying glass

While it’s important to provide your customers with product images and detailed descriptions of the items you’re selling, that’s simply not enough. Your job is to educate your audience as much as possible.

When you take the time to educate your customers, you show that you care about them. Customers will feel more comfortable doing business with a company that is ready to answer all of their questions.

There are a few simple but effective ways to educate your audience:

Customer retention

A hand holding a sign which says How to keep the customer

It’s much more affordable to keep a customer than it is to obtain a new one. While it is important to focus your efforts on finding new customers, don’t ignore the loyal ones, as they’re probably the ones bringing in the most business.

Customer retention focuses on showing customers why they should stick around and keep buying from your company. There are certain customer retention strategies that most successful eCommerce businesses use.

Some of them include:

These strategies focus on two things: showing a customer how much you appreciate them and rewarding their loyalty. When someone notices that your company is ready to show how much it appreciates them, you will have a loyal customer for life.