Knowing what to invest in, or even utilize as a new company, can sometimes feel overwhelming. When there’s so many tips and tricks for new businesses. Where do you start when it comes to getting your feet on the ground? If you have just started your own small company, there are some absolute fundamentals you will already be aware of: choosing your tax year for the IRS, registering your business name and keeping a record of cashflow.

If you aren’t already aware of needing these, then do check out the IRS’ helpful guide on starting up a new businesses.

Social media management platform

As a new company, you will hopefully be available on all the social media platforms that are applicable to you. For example, if you are a company that produces exciting and interesting visuals, then you should be on Instagram. However, if your company is far more practical and not likely to make for interesting viewing, then Twitter, Facebook and LinkedIn might be better for you. A social media management platform helps you to do this automatically with ease.


While we never like to think about the harm our business could come to in its earliest years, protecting against it stops us from running into real financial difficulties. You will be finding your feet for the next year or so, and it’s therefore wise to protect yourself against any accidents. Getting a small business liability insurance quote is a good way to make a start on getting an insurance policy for your company.

A well-designed website

Most new business owners know that they need a website to keep their presence alive and well online, but quickly designing one on a free website builder might not be enough. As a business, your company website should be easy to browse through, informative and full of engaging and helpful content. It should be intuitive to navigate through each section: no visitor should leave your website and still have questions in their head about what exactly it is you offer.

Person reading statistics on phone

A business plan

There is a happy medium with a business plan: it shouldn’t just be a single memo that simply says, ‘endeavor to succeed’, but equally it shouldn’t be an incomprehensibly long document that’s only legible to an accountant. Your business plan should be detailed strategy that develops and builds as you learn.


Consider this approach: you should be approaching your new business as an expert in the field. If you don’t feel like an expert, then you will need to amend this as soon as possible. Doing plenty of research will keep you informed about the surrounding industry and help you sniff out what your competitors are doing – and how you can do it better.

All businesses need protection and a plan. You should have a social media strategy, a business plan and ways of keeping yourself secure in the event of financial difficulties. No modern business should be without a website, either. As a new company, you should be easy to reach and well-prepared for financial risks.